When you browse the biggest online brands in your niche, it is easy to think, if only I had the budget for production days, professional models, and stunning locations, I would be able to compete with them. Most merchants assume that level of polish is out of reach. With our AI Models & Product Photos […] The post How AI Models Are Transforming the Fashion Industry appeared first on .

From Liquid Death to Hello Fresh--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

In an era where digital design is increasingly shaped by automation, templates, and AI-generated visuals, Hermès has taken a refreshingly human approach. The luxury house’s newly redesigned website replaces sleek perfection with hand-drawn illustrations, transforming its digital presence into something that feels more like a living sketchbook than a conventional e-commerce platform. It is a bold reminder that craftsmanship and creativity still hold immense power, even in the most technical spaces. Rather than chasing hyper-polished digital aesthetics, Hermès leans into imperfection, texture, and personality. The site is infused with bespoke illustrations created by artist Linda Merad that include whimsical characters, marine creatures,[...]

While keyword blocking deprives news publishers of ad revenues and advertisers of engaged audiences, brand budgets continue to flow into unpredictable social media environments. Fiona Salmon, Managing Director at Mantis, highlights the double standard that has emerged in the application of brand safety controls.  Brand safety has become one of digital advertising’s default settings. Few Read More

Over half of American small businesses struggle to turn website visitors into real business growth. In a crowded digital world, figuring out how to bring the right traffic to your... The post How to Get Website Traffic for Small Businesses appeared first on PGN Agency.

Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000 job cuts – and a focus on such esoteric bullshit as AI and data integration under new “leadership!” – I thought that before the dust starts to settle, it might be worth dredging the bottom … The post George Parker: why agencies of the future don’t last first appeared on More About Advertising.

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest.  But no matter how […]

a powerful way to frame Martin Luther King Jr. Day. Turning it into a 'Day On', not a Day Off, emphasizes ... The post MLK Day On —OOH Today Off first appeared on OOH TODAY.

The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate about the pros and cons in the medium. This follows on from Ocean Outdoor chairman Tim Bleakley’s call for a MOCA crusade, standing for Make Outdoor Creative Again, at the WOO Global Congress in Mexico … The post Love it or hate it: the good and bad of Out of Home creativity first appeared on More About Advertising.

  This just in! Heinz just fixed one of fast food’s most annoying problems. One of the world's most famous food brand has launched the Heinz Dipper, a new fry box with a built-in ketchup compartment!   Designed in partnership with creative agency Rethink, this unique packaging idea essentially solves a problem that nobody thought needing solving. For decades, fries and ketchup have been inseparable, yet the way they’re served has never truly reflected that relationship. Loose sauce packets, messy trays, and awkward balancing acts have been accepted as normal. The Heinz Dipper challenges that norm by building the condiment directly[...]