Week in Review: ProSieben Forecasts Ad Revenue Drop, Google’s Publisher Rankings Face EU Scrutiny, and IAB Tech Lab Launches Agentic Trading Framework

In this week's Week in Review: ProSieben reports its Q3 results, the FT says the European Commission is investigating Google's publisher rankings, and IAB Tech Lab launches a new framework for agentic trading. Top Stories ProSieben Lowers Full-Year Guidance in Weak Ad Market ProSiebenSat.1 revenues were down 7 percent YoY in Q3, the German media Read More

By |November 14th, 2025|Categories: News|Comments Off on Week in Review: ProSieben Forecasts Ad Revenue Drop, Google’s Publisher Rankings Face EU Scrutiny, and IAB Tech Lab Launches Agentic Trading Framework

A Tale of Two Christmas Ads, or Why AI Heresy Might Be the Most Rational Move in Town

Every December, the advertising industry reenacts its own version of the Nativity: wise men bearing moodboards, shepherds herding focus groups, and a miraculous birth of a Christmas advert that must, at all costs, look expensive. This year, two babies arrived. One was swaddled in emotional warmth and human craft. The other appeared to have been […]

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MAA Ad of the Week: Waitrose from Wonderhood Studios

It may not be the best Christmas ad but (so far) it has the biggest star in Keira Knightley and more room than anyone else – four minutes. So credit to Waitrose and Wonderhood Studios for going big and, in the process, sprinkling some stardust on this year’s Christmas ads, previously in danger of being … The post MAA Ad of the Week: Waitrose from Wonderhood Studios first appeared on More About Advertising.

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OOH Moves Today – 40 Moves This Week!

RapportWW, Primedia Out Of Home, Social Indoor, billups, oOh!, COMMB, ODN, Clear Channel Outdoor, Lamar, Bauer Media Outdoor UK, Meadow Outdoor Advertising, PATTISON Outdoor, Publicis Groupe-- be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.

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Celebrate Smarter: 3 data insights every advertiser needs for holiday success

Celebrate smarter with Microsoft Advertising’s data-driven, AI-powered strategies for peak performance and holiday campaign success.

By |November 13th, 2025|Categories: News|Comments Off on Celebrate Smarter: 3 data insights every advertiser needs for holiday success
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