Why change a good thing? It’s the question Smirnoff is asking in a new global campaign from McCann New York, which features our hero, Steve, sitting at a bar and endlessly laughing his rather distinctive and slightly annoying laugh. In a response to a general malaise over the endless cycle of social media-fuelled trends, the … The post Smirnoff keeps showing up at the party in new campaign by McCann first appeared on More About Advertising.

Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]

Fractured Trust OOH measurement isn’t what it used to be. Two big shifts drove the transition — and unintentionally opened the door to confusion. The post The ‘Measurement Commissioner’ —How a Baseball “Commissioner” Mindset Could Clean Up Geopath and Restore Trust in Out-of-home Measurement first appeared on OOH TODAY.

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization, […] The post The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy appeared first on AdExchanger.

Crumbl Collab, Trump Tolled, and HONY Outrage -- these are the headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.

Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.

Chinese New Year (CNY) is more than just a cultural tradition, it’s one of Singapore’s most commercially vibrant seasons. In 2026, Chinese New Year begins on February 17, marking the start of a multi-week celebration filled with family gatherings, red lanterns, festive shopping, and heritage street performances. From Chinatown’s buzzing walkways to bustling retail hubs, […] The post Chinese New Year 2026: Winning Strategies with Outdoor Advertising in Singapore appeared first on The Perfect Media Group.

These new MLB deals run from 2026 to the 2028 season.

ABC World News Tonight took the top spot in both total viewers and the Adults 25-54 demo.

Dan Levy and Heidi Gardner starred in previous ads, plus cameos from Morgan Freeman, Lil Wayne, and Jeff Goldblum.