Privacy-Savvy, Kid-Safe: The New Playbook for Kids’ Ads on CTV
Kids' content is big business in streaming — just look at the volume of child-friendly content which ranked highly in Netflix' most recent viewing report for evidence. And this content can be very valuable for advertisers, given the influence children have over household purchases. But for advertisers investing in this space, it's crucial they understand Read More
Why doesn’t anyone want to buy WPP?
Back in 2017 WPP hit a dizzy market value iof £23bn, today it’s £4.38bn. A bargain, surely, for someone. With debt taken into account and a buyout premium it would be anyone’s for £8bn, about a third of its 2017 value. Analysts and others have tipped it as a recovery stock for years: it enjoys … The post Why doesn’t anyone want to buy WPP? first appeared on More About Advertising.
It’s 2025. Let’s Stop Believing These Influencer Marketing Myths.
For those living in a world where print ads are the ultimate advertising medium, you may be shying away from using influencers based on several common, easily disprovable myths. For example, you may think that influencers are a fad and aren’t worth the investment. However, according to the Digital Marketing Institute, businesses earn $5.78 for […] The post It’s 2025. Let’s Stop Believing These Influencer Marketing Myths. appeared first on McFadden/Gavender.
How Kargo And The Ad Council Are Trying To Make Pause Ads Happen
For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. The post How Kargo And The Ad Council Are Trying To Make Pause Ads Happen appeared first on AdExchanger.
KCTV to Relight Its Broadcast Tower After More than 20 Years
Since 1955, the 1,042-foot KCTV5 tower has been a familiar landmark in Kansas City.
Week of August 11 Cable News Ratings: Fox News and CNN Have Week-to-Week Growth
MSNBC saw growth in the Adults 25-54 demo during primetime.
Public Safety: Out-of-Home Advertising for Life-Saving Messages
TL;DR: Out-of-home advertising helps deliver public safety messages in high-traffic, everyday spaces. Formats like digital trucks and indoor displays make messages timely and relevant. Campaigns can address traffic safety, health guidelines, and seasonal risks. Success depends on smart timing, placement, and audience context. AllOver Media offers DOOH solutions to share public safety messages effectively. Public […] The post Public Safety: Out-of-Home Advertising for Life-Saving Messages appeared first on AllOver Media.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes […] The post The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping appeared first on AdExchanger.
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Ligue 1’s Opening Weekend Shows Promising Signs for D2C Strategy
Following a string of failed broadcasting partnerships over the last few years, the Ligue de Football Professionnel (LFP) broke with convention and launched its own D2C streaming service on Friday. Days after the debut of Ligue 1+, early signs are showing a promising outlook for the new strategy. The streaming service has already surpassed 600,000 Read More
