The Art and Science of Digital Marketing: Insights from Alex Schultz, CMO of Meta
On marketing fundamentals, measurement, and his new book Click Here.
Google’s AI gets the real-world treatment in new campaign
We’ve had ChatGPT claiming to enhance your personal life, Anthropic’s Claude facilitating high-level business solutions, and now Google is promoting its AI with a more middle-of-the-road approach. Helping small businesses with admin and efficiency is probably where AI is having the most practical impact right now. This campaign (Google likes to keep the names of … The post Google’s AI gets the real-world treatment in new campaign first appeared on More About Advertising.
The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.
Why I’m Gung-Ho to Attend the DPAA Summit Next Tuesday!
That's right, I said it, GUNG-HO! The post Why I’m Gung-Ho to Attend the DPAA Summit Next Tuesday! first appeared on OOH TODAY.
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The Ceasefire Illusion: Why the World Keeps Mistaking Control for Peace They called it a ceasefire.The headlines declared history.Flags fluttered. Cameras framed relief as redemption. In Gaza, the smoke thinned but didn’t clear. The same drones hovered overhead, silent witnesses to a war that simply changed costume. Nothing had truly stopped. Only the language did.We […]
Understanding What is Technical SEO for Small Businesses
Every small business wants their website to show up at the top of Google. Technical SEO is what makes that possible and it goes way beyond just picking the right... The post Understanding What is Technical SEO for Small Businesses appeared first on PGN Agency.
For Substack, The Free Press’ Sale Is a Tenuous Victory
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying subscribers and millions of monthly readers. The duo wanted to toast the moment, which marked the biggest exit of any creator on its platform. The celebration comes with a sense of caution, as it raises questions about what could happen if The Free Press inevitably[...]
LePub opens in London with plans to expand its team of four
Publicis Groupe’s creative “boutique” arm, LePub, has launched in London, based in the group’s Chancery Lane hub. LePub will work with longstanding global client Heineken as well as a newer European client, Tinder. A team of four will head up the shop. The new recruits are CCO Francesco Grandi, former CCO at Ogilvy Canada; and … The post LePub opens in London with plans to expand its team of four first appeared on More About Advertising.
EA’s Skate Reboot Is a Case Study in Cultural Fidelity
When Electronic Arts rebooted Skate, it risked alienating a global tribe.
