TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building […] The post The Missed Opportunity In Performance TV: Long-Term Brand-Building appeared first on AdExchanger.

As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from Read More

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.

ADWEEK asked creative leaders to name AI tools that have transformed their work.

The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.

If you don’t defend your rights, someone else will redefine them for you. ...before OOH was invited back into national media plans, the OAAA existed for one overriding purpose:.. The post WHEN OAAA FOUGHT THE FEDS first appeared on OOH TODAY.

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […] The post Healthy Growth In The Age Of AI appeared first on AdExchanger.

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in New York Law Journal entitled “Your AI Made a Great Ad. Your Lawyer Has Questions.” In the article, Andy and Morgan discuss how advertisers can leverage AI-generated marketing content responsibly while navigating evolving state and federal regulations.

THE ORIGINAL? Walt Disney World – 2019 Click on the image to enlarge Source : Adsoftheworld Agency : Yellow Shoes Orlando (USA) LESS ORIGINAL Inverso – 2025 « Game Over » Via : Adsoftheworld Ag : Fiasco (Peru) LESS ORIGINAL Royal Ontario Museum ROM – 2026 Click on the image to enlarge Source : LBB Online Agency : Courage, […]