AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era
The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% […] The post AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era appeared first on AdExchanger.
Los Angeles – National Account Executive—OOH Classifieds Today
...seeking a high-performing National Account Executive based in Los Angeles to join our dynamic sales team The post Los Angeles – National Account Executive—OOH Classifieds Today first appeared on OOH TODAY.
Archer Goes Brand Building To Protect Its Place On Grocery Shelves
Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of […] The post Archer Goes Brand Building To Protect Its Place On Grocery Shelves appeared first on AdExchanger.
How to Do YouTube Video Advertising
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Data Privacy At The Kitchen Table
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech. The post Data Privacy At The Kitchen Table appeared first on AdExchanger.
Here Are the 2026 Q1 Morning Show Ratings
Today was also the top show for the week of March 23.
OOH Moves Today – 46 Moves This Week!
Vistar Media, Billups, OUTFRONT Media, NVS Visuals, dentsu, Known, Zeta Global, Helen of Troy, Bauer Media Outdoor, RapportWW, DOOH.com, Ocean Outdoor, OnceScreen.ai, SMARTIFY--be the first to congratulate these OOH movers! The post OOH Moves Today – 46 Moves This Week! first appeared on OOH TODAY.
Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement
Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
The Best Billboard I Saw Today
A little more in your pockets—right where it counts The post The Best Billboard I Saw Today first appeared on OOH TODAY.
VIOOH Unlocks Orange Barrel Media’s Digital Network
Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C. The post VIOOH Unlocks Orange Barrel Media’s Digital Network first appeared on OOH TODAY.
