Pirated Sports Streams Are Warping TV’s Most Important Ratings
Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […] The post Pirated Sports Streams Are Warping TV’s Most Important Ratings appeared first on AdExchanger.
BrandZ 2026: AI boosts brands and builds trust
Apple is widely considered to be falling behind in AI, which is given as the reason it’s lost the number one spot on Kantar’s annual BrandZ report after four years at the top. New CEO John Ternus will have a lot to do when he takes over from Tim Cook in September: Siri is stagnating, … The post BrandZ 2026: AI boosts brands and builds trust first appeared on More About Advertising.
Nostalgic footie campaign pitches Betfair as the home of opinions
Pablo London’s World Cup campaign takes punters on a nostalgic tour of football’s most heated disagreements – and invites everyone to back their own opinions at Betfair. Funny man Tom Davis references dodgy VAR decisions, Maradona’s “hand of god” moment, and the everyday differences of opinion that get shared at the pub. The light-heated, non-polarising … The post Nostalgic footie campaign pitches Betfair as the home of opinions first appeared on More About Advertising.
OOH Today Is Taking Memorial Day Off
Have a Memorial Day. We'll be back on Tuesday The post OOH Today Is Taking Memorial Day Off first appeared on OOH TODAY.
The Best Billboard I Saw Today
Messages That Matter- Mental Health Awareness Month The post The Best Billboard I Saw Today first appeared on OOH TODAY.
LinkedIn Marketing for Owners: Boosting Client Growth
Clients often scroll past countless profiles before choosing whom to trust with their business needs. For American small service owners, standing out on LinkedIn is no longer optional—it determines whether... The post LinkedIn Marketing for Owners: Boosting Client Growth appeared first on PGN Agency.
George Parker: still missing the beef!
A few extra thoughts regarding my post of last week about director Joe Sedelmaier, I feel it is important to recognize that the agencies that were smart enough to employ him, and the management of the brands that were astute enough to trust these agencies, are mostly long since gone. Hence we are no longer … The post George Parker: still missing the beef! first appeared on More About Advertising.
Skill-Based Gaming Companies Face Growing False Advertising Scrutiny
Last month, a jury found mobile gaming company Papaya Gaming Ltd. liable for false advertising for $420 million in actual damages under the federal Lanham Act and New York State law. Papaya competitor Skillz Platform Inc. had alleged that Papaya conducted a multi-year campaign of fraud and false advertising that materially damaged Skillz and the...
LED Screen Advertising in Southeast Asia : How Large-Format and 3D Displays Drive High-Impact Brand Visibility
In 2026, LED screen advertising has become one of the most effective channels for brands seeking high-impact visibility in Southeast Asia. As consumers spend more time on mobile devices and digital platforms, marketing environments are increasingly saturated with short-lived, skippable messages. This saturation has significantly reduced attention and recall across online channels. As a result, […] The post LED Screen Advertising in Southeast Asia : How Large-Format and 3D Displays Drive High-Impact Brand Visibility appeared first on The Perfect Media Group.
New Sales Opportunity —OOH Classifieds Today
...seek a high-performing National AE based in Los Angeles to join our dynamic sales team, NYC, Denver —Local Media Sales Exec and Miami —Ad Sales AE The post New Sales Opportunity —OOH Classifieds Today first appeared on OOH TODAY.
