Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers
Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers, these efforts look less like a clean-up and more like yet another revenue squeeze. The post Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers appeared first on AdExchanger.
Melissa McCarthy Learns to Roll Her Rs in e.l.f’s Super Bowl 60 Ad
The comedian stars in the makeup brand's fourth telenovela campaign, which takes on Bad Bunny's challenge to viewers to learn Spanish before the Big Game.
IAB Seeks to Fix Media Measurement’s Foundational Issues with Project Eidos
Attend any industry conference, and you'll see a range of presentations highlighting new technologies or approaches to measurement which promise to give advertisers new clarity on where their investment is going, and what it's delivering. You'll also struggle to find even one panel where participants don't cite measurement as an area which needs significant improvement. Read More
Turn Your Billboard Into High-Impact Marketing Content
Turn your billboard campaign into professional video and marketing assets. Increase ROI, trust and enquiries. Limited launch offer available The post Turn Your Billboard Into High-Impact Marketing Content first appeared on Billboard Media.
Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers
Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers appeared first on AdExchanger.
FanDuel Gives Football a ‘Last Call’ Ahead of the Super Bowl
The weeklong, three-ad campaign culminates with a premium spot just before kickoff.
Episode 102 – Samira Ansari
Visuals: https://getbehindthebillboard.com/episode-102-samira-ansari Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC. We began with a D&AD award winning campaign from the start of Samira’s career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With a small sticker strategically placed on airport windows the campaign literally took off. A wonderfully simple idea which we reckon could have been the inspiration for BA Look up ;-) Next the ground-breaking Michelob Ultra McEnroe vs. McEnroe virtual tennis match which won a Sports Emmy and[...]
What ACR Data Can (and Can’t) Do for Advertisers
As fragmentation across video services has obscured visibility into what consumers are watching on TV, ACR (automated content recognition) data has emerged as a valuable tool for buyers looking to reach audiences across CTV. A recent survey from LG Ad Solutions found that more than half of CTV buyers use ACR data for targeting, and Read More
Walmart and Target Have New CEOs, but Wildly Different Strategies
ADWEEK is keeping tabs on the big-box retailers' moves.
There’s no escaping Vodafone – even by leaving home
Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in ‘Vodafone Together.’ Here’s one of them off to uni, only to be pestered constantly by calls from mother, granny, sister and heaven knows who else. Does she keep smiling? Implausibly yes. Sure no-one who authored … The post There’s no escaping Vodafone – even by leaving home first appeared on More About Advertising.
