Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Post-merger Omnicom on track
Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in 2026 compared to $287.7m in 2025. Growth-wise Omnicom reported 3.9% with Q1 revenue of $5.6bn, markedly lower than Publicis but well ahead of WPP which fell back. Omnicom includes pass-through costs in such numbers making … The post Post-merger Omnicom on track first appeared on More About Advertising.
Jane Austin: reasons to be cheerful about going to Cannes this year
Civilisation is in flames yet somehow the ad world keeps turning. As you start mentally packing your suitcase for another Cannes Lions, you may well be asking yourself: what’s the point of it all? Will there be enough flight fuel? Is attending this week-long late-stage capitalism jamboree really worth the cost to your bank balance … The post Jane Austin: reasons to be cheerful about going to Cannes this year first appeared on More About Advertising.
Supergoop Partners With Target and the PGA as It Chases Mass Appeal
The brand hires January Digital to handle its media.
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
A new series of events lets brands get to know dozens of creators at once.
Omnicom Says it’s $1 Billion into its $3.2 Billion Asset Sell-Off
Five months on from completing its $13.5 billion acquisition of rival agency group IPG, Omnicom is planning to divest assets worth approximately $3.2 billion in annual revenue, the holding company told investors during its Q1 earnings call. The $3.2 billion figure represents an advance on the $2.5 billion estimate that Omnicom gave in its Q4 Read More
How TV is Embracing its Outcomes Era
The moves we're seeing in the TV advertising world to embrace outcomes is "long overdue" says Rob McLaughlin, Founder & CEO of Audiences. But the opportunity to target and measure outcomes has never been greater according to McLaughlin, as addressability in TV has "exploded" over the last few years. In this interview, McLaughlin discusses what's Read More
Same Highway, Same Billboards, Completely Different Crowd
Now, Stagecoach takes the stage on the same grounds, same corridor, one week later. The impressions held. The audience flipped. The post Same Highway, Same Billboards, Completely Different Crowd first appeared on OOH TODAY.
OOH ‘Word on the Street’ Today —’Einstein’
Typical of someone who can not sell their way out of a paper bag, (that's grocery sack), there are certain lesser skilled sales and marketing types who believe sales is The post OOH ‘Word on the Street’ Today —’Einstein’ first appeared on OOH TODAY.
