New agents will live within Yahoo's demand-side platform, where advertisers can also integrate their own custom AI tools.

Citywide Program Asks New Yorkers to 'Imagine If…' - Engaging Subway Riders to Share Their Imagination  The post OUTFRONT with Google DeepMind— ‘Imagine If…’ first appeared on OOH TODAY.

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network. The post Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It appeared first on AdExchanger.

Luxury Danish audio brand Bang & Olufsen appointed Mother’s The Or to help celebrate its centenary, and the result is a high-end global campaign that nods to the brand’s history without getting mired in the past. Taking the form of a wild elevator ride, the film journeys through the decades to show how sound and … The post Going up: Bang & Olufsen rides an elevator with The Or first appeared on More About Advertising.

Starbucks welcomes the holiday season with its latest work, “Together is the Best Place to Be,” shining a light on some of the most iconic aspects of the brand during the holidays. Created by its agency of record, Anomaly, the campaign spotlights the holiday season as it brings out the very best of Starbucks: warmer, more festive coffeehouses, beverages crafted to blend beloved holiday flavors, and baristas that embody the spirit of the season. All drawings for this campaign were created by Geoff McFetridge, Artist of The Directors Bureau, where he brought a unique blend of thoughtfulness and discipline to the craft seen in[...]

The notes are unmistakable. Fleetwood Mac’s timeless “Landslide” anchors Lexus’ newest December to Remember commercial, “Over the Years,” which tells a heartfelt story about family, the passage of time, and the holiday moments that stay with us. Returning November 4, the campaign invites audiences to rediscover what makes the holidays unforgettable: not what we receive, but how those cherished moments make us feel long after they’ve passed.   Savoring Anticipation For more than two decades, December to Remember has been a part of the holiday lexicon, marked by iconic big red bows and heartwarming stories of connection. The latest commercial deepens that legacy.  [...]

A federal lawsuit challenging the state of Texas’ recent expansion of telemarketing regulations to include text messages has ended with a stipulation of settlement that applies a more limited scope of the registration requirement for SMS marketing programs. This blog has previously covered this issue as businesses were vexed by the dilemma of whether or not registration as a telemarketer in Texas was required under a confusingly worded new state law known as SB 140.

YouTube and Disney have reached a deal that will restore Disney's networks to YouTube TV.

Ad industry insider suggests Havas is eyeing a minority stake, not a full-blown takeover.

Lead with empathy even when resources are limited, and prove that creativity isn’t just a marketing skill—it’s a survival strategy.