Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn, Instagram, and Facebook automatically play videos on mute, which means audiences engage with ads through visuals alone, not audio. This shift has rewritten the rules for advertisers. Traditional storytelling elements like narration, sound design, and … The post Silent Creative: how no-sound ads win attention first appeared on More About Advertising.
7-Eleven Canada Launches New Value Brand with World’s Biggest Yeaaaaaaah
As financial pressures increase, Canadians are looking for more value in everything they buy — from coffee and snacks to everyday staples. To meet this need, 7-Eleven Canada and creative agency WILL partnered to re-invent the iconic chain’s value offering and launch it with an integrated campaign that taps into the brand’s fun and quirky personality. 7-Eleven previously had two separate value brands in store and wanted to combine them to make their messaging more cohesive and their value proposition more exciting on shelves. With that in mind, the WILL team tapped into the celebratory feeling of finding a good[...]
How to Design a Billboard: A Complete Guide
Billboards only work if people notice them – and that starts with design. A sharp, clear message paired with bold visuals can turn a passing glance into real results. These days, billboard advertising isn’t just for national brands with giant budgets. Digital billboard platforms have opened the door for local businesses to launch campaigns with […] The post How to Design a Billboard: A Complete Guide appeared first on Blip Billboards.
What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?
On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? appeared first on AdExchanger.
The Best Billboard I Saw Today
September 11 Adams Outdoor The post The Best Billboard I Saw Today first appeared on OOH TODAY.
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Nielsen and Warner Bros. Discovery Sign Multi-Year Deal
WBD will utilize Nielsen’s big data + panel as currency for ad sales transactions, including its upfronts and beyond.
Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works. That was the vibe at the IAB Connected Commerce event in New York City, at least. […] The post Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing appeared first on AdExchanger.
