With a global upbringing spanning Mumbai, Singapore, and now Brooklyn, Tarinee Rajaramaran, brings a powerful blend of cultural perspective, empathy, and humanity to her work as an Art Director for Edelman, New York.  Her work sits at the crossroads of storytelling, design, and psychology, where she crafts ideas that don’t just look good, but mean something. As such, one could say that Tarinee’s superpower is her ability to make creativity feel personal—building stories that resonate, spark conversation, and connect people to brands in unforgettable ways.  Learn more about Tarinee's unique take on being a creative professional in her Featured Creative Q&A below.[...]

this is the one time of year when everyone is out of home — and in a buying mindset The post Deck the Halls —highways, bus benches, and airport terminals —(Why Advertisers Should Use Every OOH Format This Holiday Season) first appeared on OOH TODAY.

Christmas seems to be awash with Grinches: Lucky Generals produced one for Asda over here and Walmart is about to unleash one – portrayed by Walton Goggins – over there, Black Friday and Christmas. And McDonald’s is said to have one up its sleeve too. Walmart still owns 10% of Asda: did they compare notes … The post It’s Merry Grinchmas everywhere in adland first appeared on More About Advertising.

From bloody birds to protein bowls--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Reading Time: 4 minutesThis milestone win reflects VDO.AI’s creative and technology-led approach in delivering hyper-targeted digital experiences for the real estate sector. VDO.AI has been recognised with the Best Tech-Enabled Campaign award at the Financial Express Futech Awards 2025 for its groundbreaking collaboration with Hero Realty. The award-winning campaign set a new benchmark in data-driven video storytelling, redefining ... The post VDO.AI’s Hero Realty Campaign Bags Major Award for Excellence in Video Advertising appeared first on VDO.AI Blogs.

Advertising group declines to comment on reports of interest from rival Havas and private equity groups Apollo and KKR Business live – latest updates Shares in WPP have risen sharply amid speculation that the advertising group could be the subject of a takeover by a rival or a private equity buyer. Its French rival Havas, which was listed on Euronext in Amsterdam in December and is controlled by the billionaire Vincent Bolloré, has reportedly held internal talks about a potential bid as WPP’s share price languishes at levels not seen since the mid-1990s.

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking […] The post Contextual Targeting Was Never Truly Contextual – AI Is Finally Changing That appeared first on AdExchanger.

Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share. … The post Out of Home is “last heroic medium” says WOO chief Goddard first appeared on More About Advertising.