Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel [...] The post KFC Thailand, Flipkart and more: creative ads of the week appeared first on Bhatnaturally.

  Boston-based creative agency HATCH and Peabody Essex Museum (PEM) are rolling out the latest leg of their imaginative brand campaign positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The campaign's foundation rests on a simple but powerful insight that while social media algorithms deliver content designed to keep users scrolling, PEM purposefully curates experiences that challenge perspectives and engage the senses. The new campaign elements launching this month include ‘glitching’ video ads that will run across social and can be found below: Escape the Algorithm: Chill Escape the Algorithm: Dino Escape the Algorithm: Dog “Every visit[...]

The ad world is changing and moving ahead at an unimaginable pace. The drivers? Of course, evolving consumer expectations are one of them. However, you cannot discount the role technology plays amidst the dynamic environment. Now, at the core of technology is AI. A technology that’s reshaping the world, while also helping ad agencies reimagine… Read More »How is AI Helping Agencies Personalize Campaigns and Generate Ad Content at Scale? The post How is AI Helping Agencies Personalize Campaigns and Generate Ad Content at Scale? appeared first on Prajapati Advertising.

...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Central Florida, Lakeland/Ocala first appeared on OOH TODAY.

Whether you’re optimizing internal efficiency or tailoring output for clients, Bionic’s flexible customization options help you get it done YOUR WAY.

How Our Denver Marketing Firm Brought Traffic Above Par For nonprofit organizations like First Tee, outreach is everything. Since working with Real FiG Advertising + Marketing, the Colorado Rocky Mountains branch of this beloved youth golf instruction program has seen real success in boosting organic search performance. Let’s walk you through how our services have set the stage for a year of great performance for the First Tee – Colorado Rocky Mountains Who Is First Tee? First Tee was founded in 1997 as a partnership among the LPGA, the Masters Tournament, the PGA of America, the PGA TOUR, and the[...]

The Weapons campaign leaned into cryptic messaging and '90s nostalgia.

In this week's Week in Review: Paramount lines up a massive bid for Warner Bros. Discovery, BILD opens a new studio to power its video ambitions, and FranceTV launches an AI-powered buying tool. Top Stories Paramount Rumoured to be Lining Up Warner Bros. Discovery Takeover Bid International media giant Paramount, fresh from its merger with Read More

As financial pressures increase, Canadians are looking for more value in everything they buy — from coffee and snacks to everyday staples. To meet this need, 7-Eleven Canada and creative agency WILL partnered to re-invent the iconic chain’s value offering and launch it with an integrated campaign that taps into the brand’s fun and quirky personality.  7-Eleven previously had two separate value brands in store and wanted to combine them to make their messaging more cohesive and their value proposition more exciting on shelves. With that in mind, the WILL team tapped into the celebratory feeling of finding a good[...]