You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now appeared first on AdExchanger.
From KPop Supremacy to Jake Paul’s Declining Punching Power: The Stats Behind Netflix’s Content Strategy
When Netflix announced its full year earnings on Tuesday, much of the focus was on its in-limbo acquisition of Warner Bros. Discovery, following the streamer's decision to upgrade its offer to an all-cash transaction. Such was the emphasis on the takeover attempt that despite promising figures from within these earnings — quarterly revenues growth topped Read More
William Shatner’s Raisin Bran Paparazzi Walks Are a Super Bowl Setup
The staged paparazzi shots nod to an emerging marketing trend.
Hellmann’s Sets the Stage for ‘Meal Diamond’ at Super Bowl 60
Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.
What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation
ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.
Instacart’s Super Bowl Teasers Pair Ben Stiller and Benson Boone as an Unharmonious Duo
The celebrities will channel a ’70s singing act for the delivery app's second Big Game spot
How Billboard Location Influences Effectiveness
even the strongest creative can fall short if it isn’t paired with the right location, because placement is what ultimately determines how visible, valuable, and effective a billboard The post How Billboard Location Influences Effectiveness first appeared on OOH TODAY.
How Born Social Plans to Make Nikon Relevant to Gen Z Creators
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
Talon supercharges digital verification for clients with new UniLED partnership
verify 100% of the UK OOH market via PlayOut and other connections to Media Owners content management systems The post Talon supercharges digital verification for clients with new UniLED partnership first appeared on OOH TODAY.
With Crossplay, The New York Times Gets Serious About Games
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
