People Inc. Looks Inward For Growth As Its Search Traffic Downsizes
People Inc. is making “who needs Google?” an entire business philosophy. The company – still technically IAC, though it’s rebranding to People Inc. – is undergoing a major reorganization. The company has spent the past few years revamping its structure to be less dependent on search and social platforms, senior executive and chairman Barry Diller […] The post People Inc. Looks Inward For Growth As Its Search Traffic Downsizes appeared first on AdExchanger.
From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing
The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users stop using an app after seven days, eMarketer warns. How do we turn those installs into sustained engagement? We need […] The post From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing appeared first on AdExchanger.
The Real WPP Story Is in the Margin, Not the Revenue
When WPP posted its first-quarter numbers last week, one line did all the talking.
AB InBev Wins Cannes Lions Creative Marketer of the Year for a Historic Third Time
Cannes Lions has named AB InBev as its 2026 Creative Marketer of the Year.
Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecue
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
Santander likes to say ‘no’ to TSB as brand disappears after 215 years
Santander bought the TSB for £2.65 billion only last week, but is already making plans to ditch the 215 year-old brand, according to the FT. The name will be phased out and replaced by Santander UK. TSB’s reputation as “the bank that likes to say yes” was built with a classic 80s ad campaign by … The post Santander likes to say ‘no’ to TSB as brand disappears after 215 years first appeared on More About Advertising.
M&S struggles to replace Anderson in its Summer Of Love
M&S is clearly terribly excited about its ‘Love That’ campaign starring Gillian Anderson earlier this year – System! ranked it in the top 10 tested fashion ads – and so it’s continuing the same theme ‘The Summer of Love.’ By Mother again but, alas, without Ms Anderson. Amelia Dimoldenberg, of Chicken Shop Date fame, has … The post M&S struggles to replace Anderson in its Summer Of Love first appeared on More About Advertising.
Local Digital Advertising in 2026: Best Strategies to Grow
If you’re managing growth for local businesses right now, you already know the shift. It’s no longer about “being online.” That part is done. The real pressure in 2026 is proving that every dollar put into digital actually brings something back. Local advertising has become less forgiving. Better tools mean less room for guesswork. Clients […] The post Local Digital Advertising in 2026: Best Strategies to Grow appeared first on IndoorMedia.
Proven Fitness Marketing Ideas to Increase Your Membership Base
The fitness industry is more saturated than ever. New fitness studios, apps, and independent personal trainer businesses launch every month, all competing for the same pool of potential members. Standing out takes more than a great facility or talented coaches. It takes deliberate, consistent fitness marketing that speaks directly to what your target audience actually […] The post Proven Fitness Marketing Ideas to Increase Your Membership Base appeared first on IndoorMedia.
