Advertisers Can Now See When Retail Media Ads on Meta Drive Sales
LiveRamp and Meta are working with more than 10 retailers including Albertsons and Target.
The Shock Presidency™: Trump Is Now Suing the U.S. Government, Demolishing Democracy, and Defecating on Protesters
Donald Trump is not governing.He’s retaliating. Against the system that once dared to hold him accountable.Against the citizens who still protest his rise.Against the very idea of restraint. He is now suing the U.S. government ….demanding $230 million from his own Department of Justice. Not for wrongful conviction. Not for proven harm. But for investigating […]
Stacy Bernstein – Co-Founder, All Better Co.
Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy & Early career in sports marketing 14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community 20:28 – 26:21 Inspiration behind All Better Co.[...]
Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software's new zero-fee product is good news for mobile developers; and brands aren't thrilled by TikTok shop's latest updates. The post Sour Scrapes; (Anti)-trust The Process appeared first on AdExchanger.
Kia Introduces Gasoline-Scented Car Freshener for New Electric Car Owners in Finland
Korean car brand Kia is approaching the transition to electric motoring in a new, surprising way. Astara Auto Finland, the importer of Kia’s cars into Finland, has developed a gasoline-scented car freshener that all buyers of the Kia EV4 will receive as a gift with their new car during the campaign. The aim is to make it as easy as possible to switch to an electric car – also for those who have had a combustion engine car for a long time. The fragrance has been designed by Finland’s only perfumier Max Perttula, who has created fragrances for several premium brands. “Giving up the combustion engine can feel like a huge step, just like giving up anything[...]
Restaurant Marketing Trends and Ideas: What’s Working in 2025
If you’re running a restaurant in 2025, standing out is survival. Customer expectations are changing by the month, and the strategies that filled tables last year may already feel stale. That’s why keeping up with the latest restaurant marketing trends is critical. Pair those insights with creative restaurant marketing ideas, and you’ll have the recipe […] The post Restaurant Marketing Trends and Ideas: What’s Working in 2025 appeared first on Blip Billboards.
Could the Next Hit Podcaster Be… Your CFO?
A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.
PayPal Finds A New Transaction Pool With Retail Media
Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of Amazon Advertising and Uber Ads, to lead its nascent advertising division. And in just the past six months the company has announced a string of new products. These include SSP data integrations, shoppable […] The post PayPal Finds A New Transaction Pool With Retail Media appeared first on AdExchanger.
Broadcasters Must Address the Financial Incentives of Keeping Abusive Talent On Screen
Broadcasters are reckoning with cases of abusive behaviour that have plagued TV production sets for decades. Thomas Beale, Partner and Head of the Bullying and Harassment team at Bolt Burdon Kemp, argues that financial incentives have stopped broadcasters from intervening in successful shows, which has given rise to the longer-term damage of systemic misconduct. Over Read More
