How Technology Is Simplifying Vehicle Ad Campaign Management
Image source : google The discovery of vehicles as an advertising medium is nothing short of a coup. It’s more or less traditional advertising—but on wheels and can be seen by anyone wherever it drives. Whether from a dedicated vehicle or the company truck, mobile advertising is an excellent way of getting any brand to […] The post How Technology Is Simplifying Vehicle Ad Campaign Management appeared first on .
The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas." The post The DIY Agency; YouTube’s Dynamic Change appeared first on AdExchanger.
Cuomo Can’t Seem To Get AI Right In Deleted Mamdani Attack Ad
The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for political campaigns.
Why the Apple-Formula 1 Partnership is Major Deal
And what it says about the current sports media landscape and future brand opportunities Image Credit: Apple On Friday, Apple and Formula 1 announced a five-year partnership that marked a milestone in the shifting landscape of sports media. As part of this partnership, beginning next year, Apple TV (the streaming service previously known as “Apple TV+”) will deliver comprehensive coverage of Formula 1 (F1), with all practice, qualifying, Sprint sessions, and Grands Prix available to Apple TV subscribers in the U.S. In addition, select races and all practice sessions will also be available for free in the Apple TV app throughout[...]
Here’s How Much Generative AI Is Actually Driving Ecommerce Traffic
ChatGPT is retailers’ newest frenemy.
YouTube’s US TV Viewing Share Drops for Second Consecutive Month
For the past few years, there’s been one particularly consistent trend from Nielsen’s monthly ‘The Gauge’ reports, which measure the share of total US TV set viewing which is captured by each individual streaming service. While the majority of services have seen their share wax and wane - trending towards growth in 2024 but largely Read More
Comcast Intros Biddable And Programmatic For Linear TV
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically. The post Comcast Intros Biddable And Programmatic For Linear TV appeared first on AdExchanger.
Ex-Dentsu Americas Boss Sean Reardon Returns to Publicis as Epsilon CEO
The Zenith and MiQ veteran is rejoining the business.
Heineken to focus on five brands in key markets as sales fall in UK and US
Multinational brewing company Heineken is focusing its efforts on five key brands in 17 key markets after announcing third quarter sales down 3% and profits expected to veer towards the lower end of its forecast. Heineken lager, Tiger, Amstel, Desperados and Birra Moretti are the five brands to get maximum support, while the key markets … The post Heineken to focus on five brands in key markets as sales fall in UK and US first appeared on More About Advertising.
Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform. The post Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach appeared first on AdExchanger.
