Santander bought the TSB for £2.65 billion only last week, but is already making plans to ditch the 215 year-old brand, according to the FT. The name will be phased out and replaced by Santander UK. TSB’s reputation as “the bank that likes to say yes” was built with a classic 80s ad campaign by …
The post Santander likes to say ‘no’ to TSB as brand disappears after 215 years first appeared on More About Advertising.
