Caroline Marland obituary
Managing director of Guardian Media Group who was the first woman to hold such a senior post on a national newspaper Caroline Marland, the former managing director of Guardian Media Group and the first woman to hold such a senior post on a national newspaper, who has died aged 80, was to a considerable extent the person who saved the Guardian financially in the 1980s. It was largely Marland’s initiative to wrest much of the job advertising market from the Times and Telegraph during that decade. This led to the creation of the paper’s successful weekly supplements: media on Mondays,[...]
FTC Settlement Highlights Risks of Deceptive AI Marketing Claims
We’ve all had that moment when we see an ad on social media for a product we were just talking to a friend about. Cox Media Group wanted its customers to believe it was behind this eerily too common phenomenon, but the FTC said otherwise. On May 21, the Federal Trade Commission (FTC) announced proposed...
BAND-AID Brand Launches Limited-Edition Red, White & Blue Bandages
In celebration of America’s 250th anniversary, BAND-AID Brand has introduced a special edition of its Flexible Fabric adhesive bandages in red, white, and blue. These bandages are packaged in a collectible tin, reminiscent of the 1956 Stars 'N Strips design, updated for contemporary consumers. The l...
Publix Celebrates Exceptional Service with ‘Our Pleasure’ Campaign
Publix has launched a new brand campaign titled 'Our Pleasure,' focusing on the company's dedication to exceptional service and quality. The campaign, developed in collaboration with creative agency FIG, positions Publix not just as a grocery store, but as a brand committed to showing appreciation f...
UK Publishers Gain Opt-Out From Google’s AI Features Following CMA Intervention
The UK's Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first. Since Google began introducing AI components into its Read More
CTV Publishers’ Resistance to Standardising Emerging Ad Formats is Holding Back Scale
A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad Read More
Week of May 25 Evening News Ratings: Post-Holiday Blues for the Newscasts
CBS News fell by double digits in the Adults 25-54 demo.
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer
He had been with CBS News for 37 years.
Why the NWSL Could Be a Big Winner at the Men’s World Cup
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
