In The Raw Strips Down in Latest Ad Campaign
After more than five decades in the category, In The Raw® is stripping away the excess and letting the brand speak for itself. The legacy sweetener brand is launching a full-scale masterbrand refresh, which represents a strategic reset that unifies the brand’s platform, portfolio architecture, and creative system under a single point of view. The update spans every major touchpoint, from refreshed packaging and visual identity to digital experiences and an integrated media rollout. Leading the launch is a new video campaign that introduces the refreshed brand to the market, cutting through category noise to refocus In The Raw on[...]
UK Government Moves to Place Streaming Services Under Ofcom Regulation
The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at Read More
Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
Is banking on Lloyds really a good idea?
First of all Lloyds Bank was abandoning advertising to go all modishly digital when it departed adam&eveDDB, now it’s back advertising with a Publicis entity called Go (thought that was the influencer bit.) At the same time as handling Santander globally (although we haven’t seem much of that yet.) With Ewen McGregor signed to do … The post Is banking on Lloyds really a good idea? first appeared on More About Advertising.
7 Lessons On Leading Through Change From a First-Time CEO
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
throwing-up statues / Ils ont recraché la même idée?
THE ORIGINAL? Drink Wise Awareness – 2018 « A hangover may only last a day but the reputation will be ruined forever » Click the image to enlarge Agency : Clemenger BBDO (Australia) LESS ORIGINAL Channel 4 / Dirty Business – 2026 « The fountain of filth » Click the image to enlarge Source : You […]
What Makes a Billboard Photo Truly “Premium”?
Editing is where premium images are refined, not reinvented. At SignBird, post-production focuses on color correction for natural tones, sharpening for clarity and legibility, subtle contrast adjustments for depth, and maintaining consistent visual standards across portfolio The post What Makes a Billboard Photo Truly “Premium”? first appeared on OOH TODAY.
AnswerLab Rebrands As Research Moves Into the AI Era
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
George Parker: Omnicom – cheaper by the four dozen..
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling my never-ending rant about the impending perils of AI, was when CEO, John Wren, was pressed about the impact of AI on jobs, he acknowledged that the technology would help cut some positions but that … The post George Parker: Omnicom – cheaper by the four dozen.. first appeared on More About Advertising.
FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts
February's Campaign of the Month is Mayville High School. Find out the art of using billboards to promote your Open Day campaign The post FEBRUARY CAMPAIGN OF THE MONTH: How Smart Schools Win Enrolment Before the Open Morning Even Starts first appeared on Billboard Media.
