While the other half of the Celebrity Traitors “Joemance,” Joe Wilkinson, is hanging out with Keira Knightley for Waitrose, Rugby legend Joe Marler gets to sit in a box in Shoreditch promoting Loveholidays. Passers-by will have been delighted to see Marler as part of a 3D billboard, created by Ark Agency, which won the business … The post Joe Marler checks in for a holiday inside a Shoreditch billboard first appeared on More About Advertising.

The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […] The post How AudienceMix Is Mixing Up The Data Sales Business appeared first on AdExchanger.

At ADWEEK House's Raceway activation at Formula One’s Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement.

Almost every week, I share a curated list of creative ads. The movie Marty Supreme’s Zoom Call, TVC for Bang & Olufsen and other good stuff are part of this week’s compilation. Marty Supreme: marketing Zoom call Marty Supreme is an upcoming sports comedy movie. In a fantastic ad promotion idea, they show Hollywood star [...] The post Marty Supreme ‘Zoom call’, Bang & Olufsen and more: creative ads of the week appeared first on Bhatnaturally.

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.

Disney had the largest share increase, with all of its properties recording month-to-month increases.

Meta ads aren’t just about driving clicks; they’re about driving the right clicks. Smarter targeting and better campaign setup translate into website traffic that actually grows business. MG is positioned as the partner that makes sure their clients’ ad dollars Here’s some info on how Meta ads drive high-value traffic, including some of the complexity […] The post ​​Smarter Targeting, Better Traffic: Why Meta Ads Win appeared first on McFadden/Gavender.

Macro and strategic trends about the tech industry by Benedict Evans. A big thanks to Robert Beckert for bringing this to my attention