Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads
The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was the punchline – and that’s why you remembered them. They were cheeky, brutal, brilliant. Fast-forward to now and it feels like everyone’s dancing. Literally. Smiling, spinning, pointing at things in time with a beat. It’s … The post Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads first appeared on More About Advertising.
What Raising Teens Taught Me About Ethical Marketing In A Hyper-Engaged World
Building a career in social media marketing while raising kids has been a unique, dichotomous experience. From 9 am to 5 pm, I’m heads-down, focused on maximizing audience growth and engagement while crafting content designed to captivate viewers and keep their eyes (and thumbs) locked in. At home, however, I find myself actively monitoring the […] The post What Raising Teens Taught Me About Ethical Marketing In A Hyper-Engaged World appeared first on AdExchanger.
The Women in Programmatic Network Partners with Programmatic I/O New York to Elevate Women’s Voices in Ad Tech
FOR IMMEDIATE RELEASE New York, NY — [August 25, 2025] — Chief Marketer Network’s AdExchanger, has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New York 2025, taking place September 29–30 at the New York Marriott Marquis. As part of the collaboration, TWIPN will: Host an exclusive roundtable discussion […] The post The Women in Programmatic Network Partners with Programmatic I/O New York to Elevate Women’s Voices in Ad Tech appeared first on AdExchanger.
Week of August 18 Evening News Ratings: NBC and CBS Have Growth
CBS News rose in total viewers, and Nightly News gained in the Adults 25-54 demo.
Magnite Is Making Pause Ads Available To Buy Programmatically
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. The post Magnite Is Making Pause Ads Available To Buy Programmatically appeared first on AdExchanger.
BBC Studios Names Jon Otto SVP of North America Ad Sales
He will report to James Wildbore, svp and general manager of ad sales globally.
How to Start an Advertising Agency: Expert Advice
Planning to start an advertising agency in Pune? Great! It seems you have the creative spark, strategic vision, and capabilities to turn ideas into opportunities for your clients. Besides, you’ve chosen just the right time to venture out into the world of advertising. The Indian economy is growing unprecedentedly. It is also about to become… Read More »How to Start an Advertising Agency: Expert Advice The post How to Start an Advertising Agency: Expert Advice appeared first on Prajapati Advertising.
Spotify’s New Ads Celebrate Music’s Wildest Fan Rituals
Spotify celebrates diehard fans of Bad Bunny, Pitbull, Charli XCX, and more
New York Times changes channels with new agency Isle of Any
A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new agency after a long and productive relationship with Droga5. ‘It’s your World to Understand’ is from Isle of Any, formed earlier this year by Laurie Howell and Toby Treyer-Evans. There’s continuity there as the two … The post New York Times changes channels with new agency Isle of Any first appeared on More About Advertising.
