The IPA has looked deep into its databank of effectiveness case studies and come up with some statistics to prove that brands who put “trust building” into the brief are more likely to drive growth. “Trust” is a nebulous term, but the IPA’s analysis shows that 93% of ad campaigns (excluding non-profit) that report significant … The post If you want to build business, build trust says new IPA research first appeared on More About Advertising.

ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human.

Making Culture Visible in a Global City The Indian Film Festival 2026, presented by the Singapore Film Society and Embassy of India in Singapore, celebrates the depth and diversity of Indian cinema—from contemporary storytelling to culturally rooted narratives.   Beyond curated film screenings, the festival sought to reach audiences across Singapore by placing Indian cinema […] The post How the Embassy of India Brought the Indian Film Festival to Life Across Singapore Through OOH appeared first on The Perfect Media Group.

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […] The post Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem appeared first on AdExchanger.

Executive Summary: The No-PhD AI Media-Mix Model for Growth-Stage Brands The right AI media-mix model is the ultimate answer for growth-stage brands spending $30k-$300k per month who are tired of attribution guesswork. In a world where third-party cookies are disappearing and privacy regulations are tightening, understanding which marketing channels truly drive results is harder than […]

My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I [...] The post Best new creative ads: Uber Eats’ ‘Jim Courier’, Delta, IKEA and more appeared first on Bhatnaturally.

Over eighty percent of American marketers say data is the key to their best campaigns. In an industry where every dollar counts, statistics empower brands to cut through guesswork and... The post 7 Ways to Boost ROI Using Statistics in Marketing appeared first on PGN Agency.

A new report from the European Association of Communications Agencies (EACA) with Kantar, reveals the contradiction at the heart of what clients want from their agencies. The CMOs’ Expectations Study reveals that nearly all (94%) clients believe agencies can be true partners they can trust but they continue to undermine the process of building trust … The post EACA report: do clients actually want real agency partners? first appeared on More About Advertising.

Everything you need to know about this year's upfront and NewFront presentations.