Big 12 Enters College Football Season as ‘A Different League’
Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture.
DoohClick in Canada with Movia
expansion into airports is an exciting evolution of their business, and we’re proud to provide the technology to help them make the transition The post DoohClick in Canada with Movia first appeared on OOH TODAY.
How Sugar Enslaved the World
Now you know!
No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […] The post No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era appeared first on AdExchanger.
Seasonal Billboard Hacks for Every Season
If you’re a small business owner or marketing professional, you know that timing is everything. Whether you’re running a local bakery, gym, auto shop, or boutique, connecting with your customers at the right moment can make all the difference. But here’s the challenge—keeping your advertising timely and relevant throughout the year without scrambling for last-minute […] The post Seasonal Billboard Hacks for Every Season appeared first on Penneco Outdoor Advertising.
Dimeola & O’Phelan Launch DeltaRomeo – A Next-Gen Studio Blending Tradition with AI-Powered Innovation
Industry veterans David Dimeola and Ryan O’Phelan have launched DeltaRomeo, a next-generation studio built for modern creative production—combining proven post-production expertise with generative AI that rapidly transforms ideas into fully realized visual worlds. Part elite creative unit, part innovation lab, DeltaRomeo officially opens its doors with a mission: to fuse world-class visual storytelling with new production workflows that are faster, smarter, and more adaptable than ever before. Founded by Dimeola, Creative Managing Director at The Brigade, and VFX Supervisor O’Phelan, DeltaRomeo is the product of two longtime collaborators shaping the future of immersive media through AI-enhanced visual effects, animation, and[...]
Best Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […] The post Best Buy Ads Dives Into Programmatic appeared first on AdExchanger.
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
Unlike past changes, AI is accelerating everything.
The Curious Brain | Trend 1 (2026): The End of Coincidence
In 2026, the world feels increasingly pre-scripted. You open Netflix, and three-quarters of what you watch is recommended by an algorithm. Spotify predicts the exact song for your Sunday mood. Amazon quietly shapes a third of your purchases through its suggestions. The randomness of daily life—the happy accident of discovery—is being optimized out of existence. […]
Shifting Gears, With The CMO Of Genesis Motor America
Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed […] The post Shifting Gears, With The CMO Of Genesis Motor America appeared first on AdExchanger.
