How a New Fashion Brand Scaled Its Product Imagery with the AI Models and Product Photos App
Edizzion is a new womenswear brand offering elegant and casual clothing for modern women between the ages of 30 and 55. From tailored dresses to knitted essentials, the brand focuses on clean lines, soft textures, and minimal sophistication. As the team began building the online store, they faced a significant challenge: producing consistent, high quality […] The post How a New Fashion Brand Scaled Its Product Imagery with the AI Models and Product Photos App appeared first on .
US and UK Advertisers Are Split on User-Generated Content
Over the past few years, US advertisers have pivoted from wanting to avoid user-generated content (UGC) on YouTube, to asking to appear alongside high-quality creator videos, says Pixability CMO Matt Duffy. And while that shift has yet to happen in the UK, UGC is increasingly under consideration by brands and agencies. In this interview, Duffy Read More
Here’s How Manscaped Groomed Its Brand For Long-Term Growth
When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par […] The post Here’s How Manscaped Groomed Its Brand For Long-Term Growth appeared first on AdExchanger.
Importance of Landing Pages for Lead Generation
When designed strategically, they provide a clear, distraction-free path that guides visitors toward conversions — whether that’s filling out a form, downloading an eBook, or scheduling a consultation. The post Importance of Landing Pages for Lead Generation appeared first on Stream Companies.
Swipe, Stay, and Earn – The Story Behind VDO Shots
Reading Time: 3 minutesIn every publisher call this quarter, one concern stood out. Flat engagement. Shorter sessions. Growing revenue fatigue. Audiences were still visiting. They just weren’t staying. One partner said it best: “Our pages look great. We need a format that feels alive and engaging with our readers.” We listened.We built. And that’s how VDO Shots came ... The post Swipe, Stay, and Earn – The Story Behind VDO Shots appeared first on VDO.AI Blogs.
To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.
Invisible: the Tienda Inglesa short film that celebrates “Amigo Invisible” in Montevideo
With AI, local aesthetics and original music, the piece highlights the emotion of coming together during year-end gatherings in the city. In every office, every group, every family, the same scene repeats itself: someone draws a little piece of paper, reads it quickly and hides it. No one says anything, but everyone knows what it means. The Secret Santa begins—and with it, the end-of-year farewells. This year, Tienda Inglesa chose to pay tribute to that deeply Uruguayan tradition with a different proposal: Invisible, a four-minute animated short set in Montevideo. The innovative piece blends emotion and technology to celebrate what truly[...]
Week in Charts: Criteo’s CEO on the Next Wave of Agentic Commerce, the IPA’s Best Media Owners to Work With, and the UK’s Trust in TV News
In this week's Week in Charts, Criteo's CEO on the next wave of agentic commerce, the IPA's best media owners to work with, and the UK's trust in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of Read More
Joe Marler checks in for a holiday inside a Shoreditch billboard
While the other half of the Celebrity Traitors “Joemance,” Joe Wilkinson, is hanging out with Keira Knightley for Waitrose, Rugby legend Joe Marler gets to sit in a box in Shoreditch promoting Loveholidays. Passers-by will have been delighted to see Marler as part of a 3D billboard, created by Ark Agency, which won the business … The post Joe Marler checks in for a holiday inside a Shoreditch billboard first appeared on More About Advertising.
How AudienceMix Is Mixing Up The Data Sales Business
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […] The post How AudienceMix Is Mixing Up The Data Sales Business appeared first on AdExchanger.
