Ocean Outdoor seeks six environmental partners for 2026
Applications have opened for Ocean Outdoor’s annual environmental fund, Drops in the Ocean. The digital Out of Home (DOOH) advertising company is seeking six partners to champion their work and build public support in 2026. Now in its fifth year, Drops in the Ocean sees Ocean donate 2% of the company’s annual reported revenue in … The post Ocean Outdoor seeks six environmental partners for 2026 first appeared on More About Advertising.
OOH Today’s Thanksgiving
This Thanksgiving, OOH Today is giving thanks the only way we know how: With sincerity… and a healthy dose of “we love you, but also we see you.” The post OOH Today’s Thanksgiving first appeared on OOH TODAY.
Doe-Anderson Rolls Out Twist on Turkey Tradition with Latest Round of Roto-Rooter
Dry Run “Escape Room” Strategies Prep Plumbers for Busiest Day of the Year As Thanksgiving Day nears, Doe-Anderson rolls out its latest round of Roto-Rooter work to spotlight the true masterminds behind the busiest day of the year for plumbing problems. The agency’s light-hearted vignette sets the stage for the various challenges of the day while giving a shout out to plumbers everywhere. Executive Creative Director Miles Harvey comments: "Our goal with the Roto-Rooter brand on social is to always make content so entertaining, engaging and relevant that people forget they're interacting with a plumbing brand. We want our audience to actually[...]
The 5 Media Trends I’m Thankful For
Amid disruption, the industry still has reasons to be hopeful—and maybe even excited.
Overnight Cable News Ratings, Nov. 17-20: Rachel Maddow No. 1 at 9 PM on Monday
Maddow won both the total viewers and the Adults 25-54 demo during that time.
OpenAI’s new shopping research feature quietly rewrites the buying journey.
For consumersDecision fatigue disappears. You describe your needs and get a personalised buyer’s guide that filters, compares, and questions on your behalf. Shopping becomes clarity, not chaos. For marketersThe era of “more content” is over. If an agent interprets your brand, only the clearest value, strongest proof, and simplest differentiation survive. Messaging needs to be […]
The whole family on the driver’s shoulders / Empile poil la même?
THE ORIGINAL? Diamond Coffee – 2011 « When everyone depends on you to stay awake » Click the image to enlarge Source : Adsoftheworld, AdForum Agency : Leo Burnett, Hong-Kong (China) LESS ORIGINAL Mónica Licona Foundation – 2025 « A cyclist is more than one life ». Click the image to enlarge Source : Adsoftheworld Agency : Star5 (Panama)
OOH Today’s Stat of the Week —Thanksgiving Edition
The result: a meaningful +39% lift in impressions compared to comparable November days at the same time of day The post OOH Today’s Stat of the Week —Thanksgiving Edition first appeared on OOH TODAY.
How a New Fashion Brand Scaled Its Product Imagery with the AI Models and Product Photos App
Edizzion is a new womenswear brand offering elegant and casual clothing for modern women between the ages of 30 and 55. From tailored dresses to knitted essentials, the brand focuses on clean lines, soft textures, and minimal sophistication. As the team began building the online store, they faced a significant challenge: producing consistent, high quality […] The post How a New Fashion Brand Scaled Its Product Imagery with the AI Models and Product Photos App appeared first on .
US and UK Advertisers Are Split on User-Generated Content
Over the past few years, US advertisers have pivoted from wanting to avoid user-generated content (UGC) on YouTube, to asking to appear alongside high-quality creator videos, says Pixability CMO Matt Duffy. And while that shift has yet to happen in the UK, UGC is increasingly under consideration by brands and agencies. In this interview, Duffy Read More
