Some warped logic has been applied to this ad for Columbia sportswear. The brand is demonstrating its clothing’s ability to make the worst parts of nature palatable in an unusual way – by making unsavoury bear poo taste good in a new beer named Nature Calls. The beer was conceived by adam&eveTBWA and will be … The post Super Bowl’s sh*ttiest ad is by adam&eveTBWA for Columbia first appeared on More About Advertising.

If you’re a nurse, a bricklayer, an engineer, or an IT security whizz and you’re getting to the burnout stage, the Department for Education has the solution – re-energise your career by teaching your skills to the next generation. The “Give your skills new life” campaign is the first from VCCP since it won the … The post VCCP offers a solution to burnout in first work for DfE first appeared on More About Advertising.

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not […] The post For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly appeared first on AdExchanger.

Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer’s biggest stage.

The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are questioned. According to the FT Google has sent a “cease and desist” lawyers letter to UK measurement group BARB and Kantar Media warning them off comparing YouTube viewership on TV with linear TV channels. YouTube … The post YouTube fights back against TV measurement first appeared on More About Advertising.

The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever.  But this increased velocity has also introduced confusion. Many advertisers assume […] The post What Meta’s Andromeda Update Actually Changes – And What It Doesn’t appeared first on AdExchanger.

Buick GMC dealers are entering an important moment of digital transformation. As dealerships refine their online presence with their new Buick GMC dedicated websites, there is a meaningful opportunity to strengthen brand visibility, improve search performance, and connect more effectively with shoppers who already show strong purchase intent.  The post How Buick GMC Dealers Can Strengthen Search Visibility With AI-Driven SEO appeared first on Stream Companies.

Advertising Standards Authority says firm advised by George Osborne ‘trivialised risks of cryptocurrency’ A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solution to the cost of living crisis. Coinbase, which appointed the former Conservative chancellor to chair its global advisory council last year, has been told by the UK’s advertising watchdog that its adverts were “irresponsible” and “trivialised the risks of cryptocurrency”.