Week in Review: WBD Asks Bidders to Up Their Offers, Swedish Media Outlets Report Zuckerberg to the Police, and Omnicom Completes Merger with IPG
In this week's Week in Review: WBD asks bidders to sweeten their deals, Swedish media companies report Zuckerberg to the police, and Omnicom completes its merger with IPG. Top Stories Warner Bros. Discovery Asks Bidders to Up Their Offers Having found itself unexpectedly at the centre of a bidding war, media group Warner Bros. Discovery Read More
MAA Ad of the Week: Facebook’s Christmas effort from Droga5
Sometimes seemingly small ads play bigger than major productions and this from Droga5 NYC for Facebook is a classic case in point: a sweet tale that somehow manages to include about every Facebook feature without sending us screaming out of the room. A spin on ‘Secret Santa,’ directed by Miles Jay for Smuggler. A nice … The post MAA Ad of the Week: Facebook’s Christmas effort from Droga5 first appeared on More About Advertising.
Why OOH Quietly Wins the Biggest Shopping Day of the Year
OOH became the breadcrumb trail leading consumers to the deals they already knew they wanted—but couldn’t resist being reminded of 12 more times on the way. The post Why OOH Quietly Wins the Biggest Shopping Day of the Year first appeared on OOH TODAY.
Eco-Friendly Marketing on the Move: Promoting Green Brands through Auto Rickshaw Ads in Pune
Sustainability isn’t just another fleeting trend. It is a futuristic move – a revolution that will help make our planet greener, better. However, on the other hand, sustainability has also evolved to become a business strategy. Businesses, whether startups or MNCs, look to highlight their eco-friendly nature. This reflects in their advertising choices as well.… Read More »Eco-Friendly Marketing on the Move: Promoting Green Brands through Auto Rickshaw Ads in Pune The post Eco-Friendly Marketing on the Move: Promoting Green Brands through Auto Rickshaw Ads in Pune appeared first on Prajapati Advertising.
Multiply Media Group Acquires London Lites
Backlite UK will now operate as one of London’s most premium DOOH networks enabling brands to activate The post Multiply Media Group Acquires London Lites first appeared on OOH TODAY.
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MFE’s European Project Takes Another Step Forward with Impresa Deal
Italy-based broadcaster MFE-MediaForEurope acquired a 32.9 percent stake in Portuguese media business Impresa for around €17.3 million, another step in its ongoing push to build a pan-European media giant able to stand up to US competitors. As part of the share purchase deal, MFE and Impresa will collaborate around joint advertising solutions and a shared Read More
Woodland Critters Become Music Video Creators In Apple’s Holiday Ad
Apple's holiday ad unites a cast of puppet woodland creatures in an ode to friendship
Uncommon stages election drive for Oxford’s ‘word of the year’
For the Cambridge Dictionary, the 2025 word of the year is “parasocial,” for Collins Dictionary it’s “vibe coding” and for Dictionary.com it’s the phrase “six-seven.” The Oxford University Press has taken a more democratic approach. The publisher has produced a shortlist of potential words that is doubling up as a social media campaign by Uncommon … The post Uncommon stages election drive for Oxford’s ‘word of the year’ first appeared on More About Advertising.
