MAA Ad of the Week: Axe from Lola Madrid

Here’s something that has absolutely nothing to do with AI or Cannes Lions (unless it wins one) Lola Madrid on the trail of the next cheap laugh for Axe/Lynx. This time it’s a birth that goes well (for some anyway.) What more is there to say – it’s something that makes you feel momentarily good … The post MAA Ad of the Week: Axe from Lola Madrid first appeared on More About Advertising.

By |June 26th, 2026|Categories: News|Comments Off on MAA Ad of the Week: Axe from Lola Madrid

The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating

Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game. The post The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating appeared first on AdExchanger.

By |June 25th, 2026|Categories: News|Comments Off on The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating

Creating Campaigns That Become Cultural Moments

This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […]

By |June 25th, 2026|Categories: News|Comments Off on Creating Campaigns That Become Cultural Moments

Relevance Can Never Be Scripted in Marketing

This post was created in partnership with EightPM Key takeaways Brands face intense pressure to keep up with fast-moving cultural trends, but this agility is inherently difficult to plan or […]

By |June 25th, 2026|Categories: News|Comments Off on Relevance Can Never Be Scripted in Marketing

2 Industry Legends Predict How AI Will Impact the Agency Business

This post was created in partnership with Dstillery   The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—advertising […]

By |June 25th, 2026|Categories: News|Comments Off on 2 Industry Legends Predict How AI Will Impact the Agency Business
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