MAA Ad of the Week: is it Beckham or Tennant?
There’s a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even a good voice. Gut is handling Becks’ latest incarnation for Stella Artois and has produced quite a serviceable ad for the World Cup, featuring Becks in a bar full of excitable “ordinary” supporters (about as … The post MAA Ad of the Week: is it Beckham or Tennant? first appeared on More About Advertising.
Ads of the Week: 9 Campaigns That Caught Our Eye, From American Eagle to Nespresso
American Eagle, Nespresso, Peloton, Dove, and more are behind the week's most notable ads.
Westcoast Billboards Acquires Strategic Outdoor Assets from Eagle Displays
Kalil & Co., Inc. announced the divestiture of strategic outdoor assets in California from The post Westcoast Billboards Acquires Strategic Outdoor Assets from Eagle Displays first appeared on OOH TODAY.
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV appeared first on AdExchanger.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.
Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming
Netflix reveals ad sales projections and new products on the way in 2026.
What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning
Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
How The Daily Show Is Outsmarting the Social Media Algorithm
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
Why Dr Pepper Became Its Own Biggest Fan on Social
The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.
The Day Persuasion Became Visible
There wasn’t a collapse. No moment where the system broke and everyone noticed. What happened instead was quieter. The system kept working.Just not in the same way. Campaigns still delivered results.Dashboards still looked stable.Reports still made sense and yet something felt off. Not everywhere. Not immediately. But enough to create a pattern no one could […]
