FTC v. Uber: California Court Allows Claims against Uber One Subscription to Proceed
Last week, a federal judge in the Northern District of California ruled on Uber’s motion to dismiss a case brought by the Federal Trade Commission (FTC) alleging deceptive practices in connection with its Uber One subscription program. The complaint alleged violations of the Restore Online Shoppers’ Confidence Act (ROSCA) and deceptive advertising and marketing misrepresentations...
Meta Is Launching An Easy Button For CAPI
CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […] The post Meta Is Launching An Easy Button For CAPI appeared first on AdExchanger.
TiVo Ads Brings Independent ACR Data Licensing to the UK
TiVo Ads has today launched its automatic content recognition (ACR) TV data offering in the UK, introducing an independent, measurement-first dataset which the company says is designed to bring greater clarity to cross-platform TV viewing. TiVo has a long history of making data from its devices available to the wider market, with over 15 years Read More
Why the Inbox Is the New Algorithm
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
Can Kotex replace ‘art’s missing period?’ WPP agencies do their best
It’s a good question: “Why is it that the blood of violence and death is acceptable for us to witness, but the blood of life and creation is not?” Kotex is going all-out to answer it with a documentary that takes the history of “menstrual art” very seriously indeed. David London and Ogilvy Singapore’s campaigning … The post Can Kotex replace ‘art’s missing period?’ WPP agencies do their best first appeared on More About Advertising.
BMW Digital Founder Urges Brands to Trade Moments for Commitments
At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.
The Road to Coachella Didn’t Care Which Weekend It Was
For operators, the lesson is to price and package corridor inventory across the full event window, not just the headline dates —the San Gorgonio Pass The post The Road to Coachella Didn’t Care Which Weekend It Was first appeared on OOH TODAY.
For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate
The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […] The post For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate appeared first on AdExchanger.
Trillboards Appoints DOOH Industry Veteran David Abelson
a trailblazing programmatic Digital Out-of-Home (pDOOH) Ad Network born out of the Google SF incubator, today announced the strategic The post Trillboards Appoints DOOH Industry Veteran David Abelson first appeared on OOH TODAY.
HFSS ban fuels the culture wars via new ASA rulings
Somebody (or some bot) is policing the ban on less healthy food with an astounding diligence. There was a single complaint to the Advertising Standards Authority against each of four different ads – one each for Iceland, Lidl, On the Beach and German Doner Kebabs – but only two were upheld. The offenders were an … The post HFSS ban fuels the culture wars via new ASA rulings first appeared on More About Advertising.
