Heineken sets out to prove that fans have more friends
“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all part of the brand’s ongoing message around prioritising real life social experiences. The new film was accompanied by a social experiment. An Australian living in New York handed out flyers in … The post Heineken sets out to prove that fans have more friends first appeared on More About Advertising.
Novo Nordisk Teases Super Bowl Ad, While Eli Lilly Confirms Streaming Plans
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
Silence Is Strategy: Smart Brands Are Staying Out of Minneapolis
There’s a case to stay quiet. Stay in your commercial lane. And remember what business you’re actually in.
The 90-Day OOH Operator Playbook
Man! I wish I had his when I managed my OOH Markets back in the day! The post The 90-Day OOH Operator Playbook first appeared on OOH TODAY.
AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google? appeared first on AdExchanger.
Meta Bets That Its Ad Machine Can Fund Its AI Dreams
Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business […] The post Meta Bets That Its Ad Machine Can Fund Its AI Dreams appeared first on AdExchanger.
AA/WARC: UK Ad spend up 11.4% in Q3 2025
Digital advertising growth helped boost UK advertising spend by 11.4% in Q3, according to the latest Advertising Association/WARC spending report. Growth for the whole year 2025 is expected to hit 10.1%, reaching £46.9 billion, and in 2026 a further 7.5% rise will take the total spend to £50 billion. Search (+14.9%) and online display (+14.3%) … The post AA/WARC: UK Ad spend up 11.4% in Q3 2025 first appeared on More About Advertising.
Atlas Obscura Turns First Annual Profit in 16-Year History
The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black.
Super Bowl’s sh*ttiest ad is by adam&eveTBWA for Columbia
Some warped logic has been applied to this ad for Columbia sportswear. The brand is demonstrating its clothing’s ability to make the worst parts of nature palatable in an unusual way – by making unsavoury bear poo taste good in a new beer named Nature Calls. The beer was conceived by adam&eveTBWA and will be … The post Super Bowl’s sh*ttiest ad is by adam&eveTBWA for Columbia first appeared on More About Advertising.
Sky Media Launches AI Creative Toolkit for SMEs
Sky Media this morning announced the launch of a new AI-powered creative toolkit, designed to make it easier for small and medium-sized enterprises (SMEs) to make fit-for-TV ads. The launch comes amid a widespread push from broadcasters across the US and Europe to tap into more spend from smaller businesses, competing for budgets which would Read More
