How Zohran Mandani’s Viral Campaign Is Rewriting the Rules of Political Advertising
The creative duo behind agency Melted Solids explain why storytelling—not slogans—is reshaping advocacy.
Upside Down
Why does Lamar, Outfront and Clear Channel control 65% (maybe more) of the action in the Outdoor business? The post Upside Down first appeared on OOH TODAY.
Airport Advertising in India: A Premium Gateway for Brand Visibility
In today’s hyper-connected world, airport advertising in India has emerged as one of the most...
What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web
The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes risks missing the larger imbalance in the open internet. The auction has never been the real center […] The post What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web appeared first on AdExchanger.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
Google given special status by watchdog that could force it to change UK search
CMA puts Google under tighter regulation with ‘strategic market status’ designation and can enforce changes Business live – latest updates Google faces enforced changes to its UK search business after the competition watchdog conferred a special status on the company that puts it under tighter regulation. The Competition and Market Authority (CMA) confirmed that Google has “strategic market status” (SMS) in search and search advertising, a term that means the company has such market power that it requires a special regulatory regime.
OOH Classifieds Today —
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today — first appeared on OOH TODAY.
Building a Framework for Authentic Real-Time Brand Strategy That Works
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]
What Marketers Need to Understand About Trust in the AI Age
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]
The Trade Desk’s Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The post The Trade Desk’s Sell-Side Settlement appeared first on AdExchanger.
