Girls March to Their Own Beat in Dove’s Super Bowl 60 Commercial
'The Game is Ours' from Ogilvy champions joy through sport.
Polar bear reignites the cola wars for Pepsi’s Super Bowl spot
Pepsi’s Super Bowl spot features none other than Coca-Cola’s famous polar bear mascot, who finds himself in an existential crisis after he discovers he prefers Pepsi in a blind taste test. He seeks help from a psychiatrist and paces around to the tune of Queen’s “I want to break free.” The bear finally comes to … The post Polar bear reignites the cola wars for Pepsi’s Super Bowl spot first appeared on More About Advertising.
OOH Moves Today – 44 Moves This Week!
LINGEO Sign, Clear Channel, Brooklyn Outdoor, Pearl Media, Vector Media, ECN, dentsu, NielsenIQ, Wilkins Media, Bulletin Displays, Starcom--be the first to congratulate these OOH movers! The post OOH Moves Today – 44 Moves This Week! first appeared on OOH TODAY.
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […] The post TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That? appeared first on AdExchanger.
Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins
Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger.
EXCLUSIVE: Read the Email TikTok Sent to Advertisers After Its U.S. Rollover Screwed Up Their Campaigns
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
What’s Next For ChatGPT Ads: The Facts And The Theories
Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.
TBWA Worldwide COO to head up McCann UK
In another win for Omnicom over IPG, McCann UK’s new CEO is Philip Brett, who has worked at TBWA since 1992. A Brit who spent 15 years at TBWA in Asia, he moved back to London when he was made chief operating officer for the worldwide network in 2017. Brett will report directly to Tyler … The post TBWA Worldwide COO to head up McCann UK first appeared on More About Advertising.
Heineken sets out to prove that fans have more friends
“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all part of the brand’s ongoing message around prioritising real life social experiences. The new film was accompanied by a social experiment. An Australian living in New York handed out flyers in … The post Heineken sets out to prove that fans have more friends first appeared on More About Advertising.
