Humor and Bite —STILL Not a Biscuit
doubling down, pointing out the mistake by asking “Did you not hear us the first time?” with a fresh batch of OOH, DOOH The post Humor and Bite —STILL Not a Biscuit first appeared on OOH TODAY.
UK Marketers Up Their Budgets but Risk “Trap of Short-Termism”
UK marketers raised their advertising budgets during Q2 2025, according to the latest edition of the IPA Bellwether Report, with a net balance of 5.5 percent of respondents increasing their marketing spend. The upward revision follows a decline in Q1, which marked the first drop in four years. The net figure is derived from the Read More
A Look at Cinnamon Toast Crunch’s Campaign with Colorado Ad Agency
Our Colorado Ad Agency Talks Recent “Must Cinnadust” Advertisement Brands often look to nostalgia when trying to capture attention, and Cinnamon Toast Crunch’s new “Must Cinnadust” campaign takes this tactic in a bold, unexpected direction. As a Colorado ad agency that tracks how brands evolve their messaging to connect with audiences, we were intrigued by the cereal brand’s choice to blend 2000s-era nostalgia with a dark, cinematic aesthetic more often seen in trailers for psychological thrillers. A Quick Ad Overview The “Must Cinnadust” campaign features a moody, horror-inspired ad where a Cinnamon Toast Crunch piece, referred to as the “Cinnamon[...]
12th Annual Los Angeles Billboard Art Exhibition
This is your chance to have your work displayed on a billboard in LA for one month, reaching millions of people in one of the world’s most vibrant art cities. The post 12th Annual Los Angeles Billboard Art Exhibition first appeared on OOH TODAY.
Will AI Take Over Media Buying?
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2025 Top Summer Reading List for CMOs and Marketing Leaders
Books, podcasts, and reports to fuel your thinking—even with your OOO on. Check out our Summer Reading list for CMOs and Marketing Leaders. The post 2025 Top Summer Reading List for CMOs and Marketing Leaders appeared first on The Loomis Agency.
Mindy the meathead packs a protein punch for Yumbo
Protein snacks are currently big business on both sides of the Atlantic. Tesco’s meal deal of chicken sandwich, egg protein pot and a coke was its best selling combination of 2024, and it’s a similar story at Waitrose and Pret a Manger. Processed meat might be unpopular for some health fanatics, but it’s got a … The post Mindy the meathead packs a protein punch for Yumbo first appeared on More About Advertising.
Estée Lauder Hires Nestlé Marketing Chief Aude Gandon as CMO
The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.
Timothée Chalamet Meets a Mangelwurzel in Cash App’s Artistic Campaign
Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.
Omnicom CEO John Wren Says AI’s True Costs Aren’t Yet Being Counted by Clients
While the macroeconomic environment and the progress of its merger with Interpublic Group were, inevitably, big topics on Omnicom's earnings call following its Q2 results, CEO John Wren seemed keen to put AI centre stage in the discussion. Before CFO Philip Angelastro was invited to talk through financials, Paolo Yuvienco, Omnicom's chief technology officer, took Read More
