Silverpush Partner Spotlight: Scott Stewart, EVP, Managing Director
This week, Silverpush is excited to feature Scott Stewart, the EVP, Managing Director at Epitaph Group. We break down what makes the agency special, why Epitaph Group chose Silverpush as a contextual partner, and, best of all, Scott’s hot take on the advertising world today. 1. Tell us about your agency. What makes you stand […]
The 2025 Most Powerful Women in Sports Are in a League of Their Own
The executives, players and managers changing the game on and off the court.
How YouTube Became an “Important Part of Channel 4’s Ecosystem”
Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in "additive" viewership. "We want to get that content out to as many people Read More
LimePride “Ride Forward”
...campaign will activate in cities across the globe, including Albuquerque, Atl, Auckland, Boise, Brisbane, Chi, Christchurch, Denver, Gold Coast, Grand Rapids, London, LA, Mayo, Melbourne, Minneapolis, NYC, Oklahoma City, Portland, Salt Lake, SF, Seattle, Spokane, Sydney and Washington D.C The post LimePride “Ride Forward” first appeared on OOH TODAY.
CBS to Create CBS Atlanta, Move Affiliation from WANF to WUPA
WUPA will be branded as CBS Atlanta and include the upcoming launch of the CBS News Atlanta streaming channel
Kantar’s Vera Sidlova: the questions every CMO will be asking at Cannes
It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also when the industry’s titans come together to compare notes on the topics keeping them awake at night. For CMOs and marketing leaders, Cannes not just about picking up trophies, … The post Kantar’s Vera Sidlova: the questions every CMO will be asking at Cannes first appeared on More About Advertising.
Facebook and Instagram owner Meta to enable AI ad creation by end of next year
Move sends shock waves through traditional media industry by posing threat to advertising agencies Business live – latest updates The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional marketing industry. Mark Zuckerberg’s Meta, which also owns WhatsApp, aims to directly target brands’ marketing budgets, posing a threat to the advertising and media agencies that handle client campaigns and budgets.
Curation is Solving Inefficiences but is “Not the Full Solution”
Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. "If the decision on the sell-side is better for the marketer then that's what should happen, and we're just going Read More
Marriott Taps Former General Mills CMO Brad Hiranaga for Global Experience Role
The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.
