Asda’s George joins Cotswolds invasion with Lucky Generals
Lucky Generals has taken over Asda from Havas (which didn’t seem to do much wrong) and has made a lively start on its George fashion label, languishing recently (along with the rest of the business) years after it was started by legendary retailer George Davies, founder of Next among others. The Cotswolds, you may have … The post Asda’s George joins Cotswolds invasion with Lucky Generals first appeared on More About Advertising.
How to Win a Pitch: What Every Agency Should Know About Marketing Procurement
Marketing procurement is far more than managing costs or contracts, it’s about turning marketing spend into a strategic growth engine. Unlike other procurement categories, marketing is an investment, not a commodity, and its value often includes intangible elements such as creativity, brand impact, and innovation. The reputation of marketing procurement, however, is sometimes a bit Read More
Pujoy Pulse Season 3 Hits the Road with ‘Gol Ka Mol’ Celebrations Across Bengal
As Bengal gears up for its most awaited time of the year, Pujoy Pulse Season...
Guardian takes free speech fight to Trump
Free speech is well and truly under attack in America, not from those Elon Musk is so keen to criticise but his on-off pal President Trump who’s now trying to sue the New York Times for $15bn (yes that’s billion) for supporting the Democrats. They can support who they like can’t they, even him? The … The post Guardian takes free speech fight to Trump first appeared on More About Advertising.
The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party […] The post The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution appeared first on AdExchanger.
Google experiences deja vu as second monopoly trial begins in US
Firm faces another dismantling attempt over allegations of illegal monopoly over digital ads brought by DoJ After deflecting the US Department of Justice’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on abusive tactics in digital advertising. The trial that opened Monday in an Alexandria, Virginia, federal court revolves around the harmful conduct that resulted in US district Judge Leonie Brinkema declaring parts of Google’s digital advertising technology to be an illegal monopoly in April. The judge found that Google has been engaging in behavior that[...]
Tylenol Sticks to Its Guns Amid Autism Broadside from RFK Jr.
The Trump administration is expected to tie acetaminophen to autism
Strategists with Brushes, Creatives with Briefs
AI Didn’t Kill Creativity. Confused Roles Did. The Dinner Party That Fell Apart Advertising once worked like a well-planned dinner party. The strategist decided the seating plan, the topics of conversation, and when to change the subject. The creative lit the candles, poured the wine, and told the story that made the whole evening worth […]
Supplemental feeds and other product news for September
Learn about product updates for September, including Supplemental feeds and Performance Max updates
