The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem
HVAC Billboard Ideas: Drive More Service Calls with Strategic Outdoor Advertising
It’s the peak of summer, an air conditioner gives out, and the homeowner scrambles for help. Who do they call? The HVAC company whose billboard they’ve driven past every day on the way to work. That’s the power of smart outdoor advertising – it sticks when people need you most. HVAC billboards aren’t just about […] The post HVAC Billboard Ideas: Drive More Service Calls with Strategic Outdoor Advertising appeared first on Blip Billboards.
Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT
The retailer is the latest ecommerce player to announce a deal with OpenAI.
We’re Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity’
Apple TV ditched the plus. Here's how it can avoid that becoming a minus.
Uncommon debunks viral beauty lies in new work for The Ordinary
Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The Ordinary has always been about simplification, and Uncommon’s latest work for the brand – running in the UK, US, and Canada – finds a sinister twist on this. It’s set in a classroom where a … The post Uncommon debunks viral beauty lies in new work for The Ordinary first appeared on More About Advertising.
Unity Hires Chris Feo As Its New SVP Of Programmatic
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he […] The post Unity Hires Chris Feo As Its New SVP Of Programmatic appeared first on AdExchanger.
How Did The World Get So Ugly?
Look at the objects around you: furniture, cars, doors, bins, staircases, railings, doorbells, doorhandles, windows. Do you like how they look, or not? Modern design has become boring, but it doesn’t have to be this way.
Publicis beats expectations with 5.7% Q3 revenue growth
Publicis has knocked it out of the park yet again in Q3 2025: organic revenue slightly ahead of forecast at 5.7% with an operating margin in excess of 18% and a raised forecast for the year of between 5% and 5.5% growth. The US, the source of worries for many of its competitors, grew 7.1% … The post Publicis beats expectations with 5.7% Q3 revenue growth first appeared on More About Advertising.
From Clicks to Conversions: The Science of Performance Marketing
Ever thought why some ads resonate with you as if they are reading your mind, while others disappear or go unnoticed in the digital clutter? Is it some sort of magic? No. Of course, there’s a significant element of creativity in it. However, it isn’t magic but science – precisely, the science of performance marketing.… Read More »From Clicks to Conversions: The Science of Performance Marketing The post From Clicks to Conversions: The Science of Performance Marketing appeared first on Prajapati Advertising.
THE BILLBOARD M&A PLAYBOOK —10 Illustrations
“How to grow your footprint without getting flattened by antitrust” The post THE BILLBOARD M&A PLAYBOOK —10 Illustrations first appeared on OOH TODAY.
