Cooking Apps Are Publishers’ New Secret Ingredient
Recipe content is habit-forming and AI-resistant. Publishers are rushing to capitalize.
Advertising giant WPP relegated from FTSE 100 after nearly 30 years
Market value of ad group that was once world’s largest plummets from about £24bn in 2017 to £3.1bn WPP has been relegated from the FTSE 100 after nearly 30 years, as the advertising multinational struggles to stem an exodus of clients and match the artificial intelligence and data capabilities of rivals. The market valuation of WPP, once the world’s largest advertising group, has plummeted from about £24bn in 2017 to £3.1bn.
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VideoWeek Podcast: #53 Vinod Kashyap, Digital Envoy
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy. They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics: - Progress in the Internet of Things (IoT) space - Read More
Amid Sociopolitical Headwinds, Activist Group Clean Creatives Appoints New Executive Director
Laura Ranzato shared how the campaign has evolved—and what's next.
The more you snore, the bigger the discount / Un peu fatiguant?
THE ORIGINAL? Sleepzone « In-snore coupons » – January 2025 « The louder people snore, the greater the discount » Click the image to enlarge Source : Cannes Lions Longlist Agency : Impact BBDO Dubai (UAE) LESS ORIGINAL Calm mattresses « Sound of divorce » – March 2025 « The more intense the snoring, the greater the discount » Watch the Case Study (You […]
Overcoming The AI ‘Confidence Gap’ Among US Marketers
There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We […] The post Overcoming The AI ‘Confidence Gap’ Among US Marketers appeared first on AdExchanger.
The 20 Best Ads of 2025
ADWEEK picks its favorite ads of 2025.
Holiday Visitors Are Here to Shop
By identifying exactly who is in a market, you can prove the value of your inventory and connect campaigns to real-world results with confidence. The post Holiday Visitors Are Here to Shop first appeared on OOH TODAY.
Fresh From BBC Separation, Good Food is Baking Video into Business
The popularity of cooking videos on social media has not only given rise to some unlikely food trends (pickle juice anyone?), but is reshaping the way food websites think about producing and distributing content. Earlier this year, Immediate, the publishing group that owns Good Food, Radio Times and BBC Gardeners' World, opened the Good Food Read More
