You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those […] The post Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In appeared first on AdExchanger.

Specsavers is the latest to join a growing list of brands including L’Oreal Kérastase, Mazda, Stan, Patties Foods’ Four’N Twenty pies, Asahi and L’Oréal’s Garnier The post Specsavers, QMS Hit the Right Note with Elton John first appeared on OOH TODAY.

Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to [...] The post Lacoste, Apple and more: top creative ads of the week appeared first on Bhatnaturally.

Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, the campaign is the first expression of Primark’s new brand platform ‘That’s So Primark’ in the UK.  ‘In Denim We Can’ positions Primark as the go-to for great quality, stylish denim at incredible value this Autumn: from classic fits to on-trend tops, Primark’s new Autumn/Winter 25 collection starts from just £12. Rooted in the insight that the right pair of jeans has the power to transform your mood - and what you feel capable of - ‘In Denim We[...]

Orchard Road has always been more than a shopping street. It is Singapore’s global showcase—a place where luxury, lifestyle, and culture converge. From high-end boutiques to flagship malls, embassies, and five-star hotels, Orchard Road is where Singapore receives the world. Millions of visitors walk its sidewalks every year, while daily commuters and motorists keep the […] The post New Orchard Road Billboard at Voco Hotel – Prime Lightbox Advertising Opportunity appeared first on The Perfect Media Group.

In a landmark antitrust case, Judge Amit Mehta limited Google’s search monopoly, blocking exclusive deals but keeping Chrome intact.

Why managing risk, not chasing certainty, is key to bold brand storytelling.

On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad […] The post Roqad Acquires Zeotap’s Third-Party Data Arm To Get A Leg Up On Identity In Europe appeared first on AdExchanger.

Before joining the station in 2023, he worked at WGAL in Lancaster, Pennsylvania.