Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clip It To Win It If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […] The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.
Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of the AA/WARC Expenditure Report and such positive projections for our industry.” That was the laudatory view of the UK’s trade association for ad agencies, the IPA, after the latest Advertising Association/WARC Expenditure Report revealed UK … The post Omar Oakes: Advertising has reached peak self-delusion first appeared on More About Advertising.
The Power of Intentional OOH Placement
The power of intentional OOH inventory placement in the digital era- By Chadi Borghol, Director of Sales, Broadsign The post The Power of Intentional OOH Placement first appeared on OOH TODAY.
Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not
On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not appeared first on AdExchanger.
Vox Media Welcomes a Bidding War
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?
CNN Founder Ted Turner Dies at 87
Turner pioneered the 24-hour news network, fundamentally changing the news industry.
Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […] The post Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes appeared first on AdExchanger.
Disney+ finds monsters under the bed in latest VCCP spot
The latest instalment in VCCP’s “A lifetime of great stories” campaign for Disney+ is all about capturing the magic of storytelling and how it stays with you throughout your life. You to be familiar with the Disney references for this to work. It starts with a kid watching Pixar’s Monsters, Inc, it follows him into … The post Disney+ finds monsters under the bed in latest VCCP spot first appeared on More About Advertising.
Disney’s New CEO Is Focused Two E’s: Engagement And ESPN
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, and streaming revenue overall was up 13%. ESPN ad revenue was down 2% year over year, although subscription and […] The post Disney’s New CEO Is Focused Two E’s: Engagement And ESPN appeared first on AdExchanger.
“Media Needs to Turn Down Toxic and Turn Up Trust”
There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up Read More
