In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […] The post The AI Tool That’s Giving Landlords A Leg Up On Zillow appeared first on AdExchanger.

Publicis Groupe CEO Arthur Sadoun has a talent for grabbing headlines, and this latest stunt is a clever ruse to get clients (and press) interested ahead of the Cannes festival. It’s a short film which asks, “Have we gone too far?” in making overblown claims to clients in order to win business. The film has … The post Sadoun asks ‘Have we all gone too far?’ in the race to win pitches first appeared on More About Advertising.

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […] The post Hyundai Tests Containerized Ad Tech To Drive New Efficiency appeared first on AdExchanger.

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing […] The post The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It appeared first on AdExchanger.