Cannes can be a bit of a lottery. Work which cleans up at other award shows, barely makes a shortlist and work you’ve never seen before sweeps the board. You just never know. But here are two pieces of work which we think are well worthy of a prized Lion. Anthropic Claude: A Time and … The post (Not) Top Tips for Cannes: A&ETBWA’s Ant Nelson & Mike Sutherland first appeared on More About Advertising.

Quite a lot of chatter about which World Cup ads were the best (before the current lot) and ad measurement firm System1 has upset the applecart rather by spurning the likes of Nike and Adidas for Aldi. Here’s their top scorer, from 2022. Beating the likes of this from Nike (many people’s favourite and an … The post Did Aldi really fashion a World Cup winner? System1 think so first appeared on More About Advertising.

Is advertising still a people business? Or is it, increasingly, a matter of herding unruly algorithms into some kind of order you can make money from – albeit around the edges? It’s that time of year when the bosses of the world’s biggest ad companies (some of whom are tech companies) gird their their loins … The post Ad holding bosses join search for people business missing in action first appeared on More About Advertising.

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.

RBC is putting a colourful spin on everyday banking with its latest campaign, Crochet, a whimsical new spot that explores how money shows up in the small moments that shape people's lives. Created by Battery, the campaign shifts the focus away from major financial milestones and instead highlights the everyday decisions, hobbies, and passions that influence how people think about money. At the heart of the story is a young artist whose love of crochet transforms the world around her into a vibrant handmade fantasy. As she carefully plans and creates, ordinary objects are reimagined through her craft. A record[...]

Wrangler Found the Main Stage The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Paddy Power is famed for its irreverent take on world events, and now they’re upping the ante by giving The post Ooh Ahh Adingra first appeared on OOH TODAY.

By Abirame Shanthakumar Mobile billboard trucks are a creative way to reach diverse audiences when they are on the move. In order to create meaningful and considerate campaigns, adherence to cultural sensitivity is required. Understanding and respecting the cultural distinctions of the audience is a key component of cultural sensitivity. It’s important to realize how […] The post Cultural Sensitivity in Mobile Billboard Campaigns appeared first on .

By Abirame Shanthakumar A brand partnership between FIFA and Lenovo. Source: https://brand-innovators.com/brand-innovators-fifa-world-cup-ad-tracker-2026/ The FIFA World Cup is from June 11 to June 19, 2026, with Toronto and Vancouver being host cities. As this mega event approaches, businesses are looking for ways to catch the attention of FIFA fans. This is due to the expected surge […] The post How Mobile Billboards Can Be Used During the FIFA World Cup appeared first on .