A Third-Party Promo Gone Awry; OpenAI Has An App For That
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.
FTC Calls for Comments on the Amended Negative Option Rule: A Fast VAST Update
On Wednesday, the Federal Trade Commission (FTC) issued a call for comments in response to its Advance Notice of Proposed Rulemaking Regarding Negative Option Marketing Practices. The call for comments comes after the Eighth Circuit struck the FTC’s previous amended Negative Option Rule because the FTC did not issue a preliminary analysis of the benefits...
a tumour growing on a cigarette / Plus pompé tumeur?
THE ORIGINAL? Department of Health / Anti Smoking – 2012 Click here to watch the TV ad (You Tube) Source : Campaign, The Guardian Agency : Dare (United-Kingdom) LESS ORIGINAL Cancer Institute NSW / Anti Smoking – 2026 Click here to watch the TV ad (You Tube) Source : Ad Forum, CampaignBrief Agency : Bastion Sydney (Australia)
Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […] The post Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms appeared first on AdExchanger.
Week of March 2 Evening News Ratings: Newscasts See Growth in Demo
Middle East unrest dominated the news cycle.
BDG Names Avi Zimak Chief Commercial Officer in Dual Leadership Shake-Up
The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.
Coinbase’s Oscars Ad Turns a Video Game NPC Into a Financial Rebel
Coinbase's Oscars ad encourages people to break away from the financial systems they’ve always known.
Dyson media sticks with post-merger Omnicom
Omnicom CEO John Wren isn’t given to too many pronouncements but he did remark that he felt client conflict was no longer the issue it was prior to merging with IPG. It’s still rather early to say that he was right but what does seem to be happening is IPG accounts staying with the merged … The post Dyson media sticks with post-merger Omnicom first appeared on More About Advertising.
Delta CMO Alicia Tillman to Depart; Ranjan Goswami Named Marketing and Product Chief
Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.
