Barb Starts Measuring Most-Watched YouTube Channels on TV
Barb, the UK TV measurement body, has started measuring TV viewing of select YouTube channels. From today, the joint industry committee (JIC) will report viewing figures for 200 channels on the video sharing service, as part of its regular audience reporting. Barb says this development makes it the first JIC in the world to measure Read More
Crypto dances into alternative future in Mother’s new Coinbase ad
Yes, contemporary Britain is pretty gloomy, so here come Mother and new client Coinbase to make a song and dance out of our unfailing ability to put up with the status quo. The campaign introduces a full-on musical extravaganza, “Everything is fine,” which comically dramatizes the everyday financial indignities that are heaped on us Brits. … The post Crypto dances into alternative future in Mother’s new Coinbase ad first appeared on More About Advertising.
In 2025, macro is still shifting, and OOH is still rising
In a 2023 story we shared the below graphic. Since then, out of home (OOH) has seen consecutive growth each year. Some could have said at first this was just a “dead cat bounce” post-pandemic, but the trend is consistent enough (16 consecutive quarters of growth now) to
UK advertisers sign up to Less Healthy Food (LHF) directive
A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply … The post UK advertisers sign up to Less Healthy Food (LHF) directive first appeared on More About Advertising.
The Soda Wars Are Over And Big Beverage Companies Won. Now What?
Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off […] The post The Soda Wars Are Over And Big Beverage Companies Won. Now What? appeared first on AdExchanger.
Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You)
Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in […] The post Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You) appeared first on AdExchanger.
At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse
Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime. The post At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse appeared first on AdExchanger.
Andrew Lustigman and Morgan Spina Publish Article in Law360 on How Influencer Marketing Partnerships Face Rising Litigation Risk
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in Law360 entitled “Influencer Marketing Partnerships Face Rising Litigation Risk.” In the article, Andy and Morgan discuss how social media marketing has matured and how brands and influencers are dealing with an increase of lawsuits due to their failure to meet legal disclosure requirements.
Kia Sportage, Astronomer PR and more: top creative ads of the week
Every week, I attempt to share clutter-breaking creative ads. This week: work from Kia Canada, Astronomer as part of its PR for crisis management and more. Kia Sportage: tech talk Any product – be it a consumer durable or automobile has a set of features. Most of the advertising for such simply list such features [...] The post Kia Sportage, Astronomer PR and more: top creative ads of the week appeared first on Bhatnaturally.
YouTube’s UK Viewing Share is Second Only to BBC
The rise of YouTube in the US has made it the most-watched streaming service on TV by viewing share for more than two years. Now the Google-owned service is making similar gains in the UK, according to Ofcom's latest Media Nations report. In 2024, YouTube overtook ITV by share of total viewing to take the Read More
