US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs, stuttering global growth, higher debt and more inflation. And troops on the street of LA of course, just to put things into context. Adland, hardly surprisingly, is taking a hammering, with WARC today cutting its … The post Trump tariff wars hit global adspend, top marketers in no-man’s land first appeared on More About Advertising.

‘Maximizing Profit Through Attention’ model reveals a strong correlation between attention gains and long-term profit when you combine premium large format DOOH with standard OOH for reach and frequency The post ‘The Attention Dividend’ – premium large format DOOH commands 5x more attention first appeared on OOH TODAY.

Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday” … The post Tanya Easterman of tech firm DiO: my Top Tips for Cannes first appeared on More About Advertising.

Global OOH Revenue, Trump Billboards in Syria, DOOH Attention, and more —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.

Powering Engagement Through Strategic Brand Collaborations At the Marketing Innovation Summit during Miami Race Week, hosted by Aston Martin, industry […]

An imaginative brand campaign by Boston-based creative agency HATCH for Peabody Essex Museum(PEM) has delivered exceptional results, positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The 'Escape the Algorithm' campaign drove website sessions up by nearly 50 percent and new online visitors up by almost 75 percent. “Escape the Algorithm,” which began as a traditional awareness campaign, soon evolved into something much more ambitious as HATCH recognized an opportunity to differentiate PEM by addressing a fundamental challenge of modern life: the endless scroll of algorithmic content that dominates our daily experience. “‘Escape the Algorithm’ came[...]

Midjourney has been accused of producing replicas of copyright-protected characters via its AI image generation tool.

In scraping the bottom of the barrel to find something new to say about toilet paper, they’ve struck gold. If I had seen this as a kid, it would saved me years of fear and shame If the latest Andrex TV advert had come along 50 years ago, it would have changed my life. It would have made my schooldays more enjoyable and might even have helped me to perform better academically. Honestly, I think it’s a gamechanger. It begins, unpromisingly, with a schoolboy breaking wind in class. What puerile nonsense is this, I thought. Another boy turns to look[...]

The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.

The partnership offers FreeWheel clients access to a premium CTV ad marketplace.