The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run ad campaigns. The project is an attempt to break big tech’s stranglehold over the UK’s £45bn ad market.

If you’ve ever looked at a marketing report and wondered, “Is my billboard campaign making money?”—you’re not alone. Billboard advertising is a powerful tool, but one of the biggest challenges for marketing managers and business owners is measuring advertising effectiveness and proving that those large-format ads are worth the investment.  Unlike digital ad campaigns, where […] The post How to Calculate ROI for Billboard Advertising appeared first on Penneco Outdoor Advertising.

NBCUniversal chairman, Valari Staab said Keeshan is a "true professional who has made a lasting impact on local journalism throughout his extraordinary career."

We witnessed thousands of food service exhibitors and participated in dozens of education sessions at this year's National Restaurant Show. The post Takeaways from the 2025 National Restaurant Association Show appeared first on The Loomis Agency.

In this week's Week in Charts: Apple falls behind in the AI race, MAGNA downgrades 2025 ad forecast, and CPG brands embrace AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week AI Read More

It may not be in your head. It may not be your imagination — YouTube might be slowing down your videos if you use an ad-blocker. PCWorld spotted new rumors floating online on Reddit and elsewhere that folks using ad-blockers are …

Streaming outperformed the combination of broadcast and cable for the first time.

Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the red Smarties and Red Bull, there’s been a whiff of open hostility, triggered by insecurity, in the air this year. In case you hadn’t noticed, all is not well in the world of advertising. There’s … The post Jane Austin: spare a thought for the overlooked indies at Cannes first appeared on More About Advertising.

Exec also says the platform will defend creators as AI becomes more prominent.

15,000 total viewers separated CNN's Erin Burnett OutFront from MSNBC's The Weeknight.