The Old York Times; Shopify’s Taste Of Shopper Marketing

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in […] The post The Old York Times; Shopify’s Taste Of Shopper Marketing appeared first on AdExchanger.

By |August 6th, 2025|Categories: News|Comments Off on The Old York Times; Shopify’s Taste Of Shopper Marketing

Google’s AI Mode Risks Breaking its News Ecoystem Says Reach’s Chief Content Officer

Last week Google introduced 'AI Mode', allowing users to query an AI chatbot instead of exploring search results. Coupled with the AI Overviews the search engine generates for some 18 percent of searches, news publishers stand to lose a significant proportion of their traffic; according to a recent study from Pew Research Center, users are Read More

By |August 6th, 2025|Categories: News|Comments Off on Google’s AI Mode Risks Breaking its News Ecoystem Says Reach’s Chief Content Officer

High-Visibility OOH Advertising for Successful Recruitment Strategies

TL;DR Out-of-home (OOH) advertising can supercharge recruitment by expanding visibility, reaching wider candidate pools, and inspiring action. Unlike digital ads, OOH placements boost recall and engagement. From metro-wide visibility to showcasing perks, OOH helps employers fill roles effectively and differentiate their brand in competitive hiring markets. Discovering the perfect candidate can sometimes feel like finding […] The post High-Visibility OOH Advertising for Successful Recruitment Strategies appeared first on AllOver Media.

By |August 6th, 2025|Categories: News|Comments Off on High-Visibility OOH Advertising for Successful Recruitment Strategies

MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds […] The post MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway appeared first on AdExchanger.

By |August 5th, 2025|Categories: News|Comments Off on MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround, […] The post People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought appeared first on AdExchanger.

By |August 5th, 2025|Categories: News|Comments Off on People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
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