Broadcasters have long been "the trusted stewards of premium content", writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. In this article, Goel makes the case for bringing in advertisers who have never Read More

This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]

The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange) https://medium.com/media/cde9fd1bbf3c6bc382c0670b31ddcf1e/href This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginning within retail ecosystems and average U.S. consumers seeing 47 retail media ads daily, it’s clear we’re in a new media era — one driven by data, co-creation, and in-store innovation. Parbs joins hosts Ryan and Adam to break down how CMX is redefining retail media through partnerships with platforms like Reddit, leveraging interest-based conversations[...]

Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that paid search was taking too much credit for driving sales. 

So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some … The post Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that.. first appeared on More About Advertising.

Auto rickshaws aren’t merely a mode of transport. As an advertising agency in Pune, we see them as the ubiquitous three-wheeled chariots, cutting through the heavy traffic and helping people reach their destination in time…. and what? Of course, advertise businesses across every nook and corner of the city! Creatively, auto-rickshaws are like vibrant moving… Read More »Driving Awareness: Innovative Strategies for Effective Auto Rickshaw Branding The post Driving Awareness: Innovative Strategies for Effective Auto Rickshaw Branding appeared first on Prajapati Advertising.

—This month’s Out of Home high performers include four ads from around the world which make great use of celebrities and media characters The post May —OOH OF THE MONTH first appeared on OOH TODAY.

He joins the station from WTOK in Meridian where he's worked since 2022.

The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was again bolstered by winning two big, talent-pulling Grand Prix, both for global mega-client Unilever. Mindshare took the all-important Media top spot and Ogilvy … The post WPP wins two Grand Prix on day three: Media and Social & Creator first appeared on More About Advertising.