How Independent Creators Can Protect Their Brand Like a Business
Image source: unsplash We’d argue that independent creators need to protect their brand more than big businesses. Big brands almost deviate from branding from consumers. If you go to buy the new tinted SPF from ELF Cosmetics, you’re doing it because the product is better, not the brand. They become their products and services. Independent […] The post How Independent Creators Can Protect Their Brand Like a Business appeared first on .
Volta —a Recipe for Disaster?
Good or bad, OOH is a special breed. It may be a good thing or a bad thing, but it is still a thing The post Volta —a Recipe for Disaster? first appeared on OOH TODAY.
Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.
The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net profit in the quarter rose from $85 million to $90 million in the same time. However, investors were unmoved by […] The post The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? appeared first on AdExchanger.
Promoting Government Initiatives: Out-of-Home as a Tool for Change
TL;DR: Out-of-home (OOH) advertising helps government initiatives reach people in public, high-traffic spaces. Common campaign goals include public health, safety, civic engagement, and local program awareness. Formats like gas station ads and transit ads offer flexible and targeted outreach. OOH delivers context-driven, community-based messaging that builds trust without relying on personal data. It’s a cost-effective, […] The post Promoting Government Initiatives: Out-of-Home as a Tool for Change appeared first on AllOver Media.
The Trade Desk Revenue Rises but Growth Slows and Stock Tanks 30%
Despite a solid quarter for the Trade Desk, its stock tanked because its rate of growth slowed compared to previous quarters.
How Brands Choose Which Beauty Creators to Work With
The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations.
Friday, August 1 Evening Cable News Ratings: Fox Wins Fill-In Anchor Battle
MSNBC and CNN's top shows at 4 and 5 p.m. ET, respectively, were led by fill-in anchors.
Lucy Markowitz – SVP, US Marketplace at Vistar Media
Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 - 02:39 Introduction, meet Lucy Markowitz 02:40 - 12:25 Early Career & Introduction to Vistar Media 12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution 21:49 - 32:27 Vistar’s culture & Creating connections 32:28 - 43:01 Leadership & The idea[...]
Antoine Griezmann, Decathlon & LAFOURMI Kick-Off “CLR Academy” Campaign
Launched on July 31st, Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a new season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy. A Back-to-School Like No Other It’s the first day at the CLR Academy. In a lively classroom, students chat, laugh, and set the mood. Suddenly, the door swings open: Antoine Griezmann, or rather, “Professor Griezmann”, steps in, wearing a pair of red CLR RED boots. Instant silence. First test: “So, does everyone have their CLRs?” In unison,[...]
