ABCD+ 18 Anniversaries and 64 Birthdays This Week!
Lamar Advertising Company, Adams Outdoor, Sony Pictures Entertainment, GMMB, OUTFRONT Media, NBCUniversal Media, LLC, Banton Media, Simon Property Group, Outfront Media, JCDecaux, EZBannerz, Zimmerman Advertising, International Risk Management Institute, Inc., Publicis Media, Paramount+ -mark these milestone moments in OOH. The post ABCD+ 18 Anniversaries and 64 Birthdays This Week! first appeared on OOH TODAY.
What Does A Beta Test Of A Sell-Side Agent Look Like?
Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […] The post What Does A Beta Test Of A Sell-Side Agent Look Like? appeared first on AdExchanger.
Omar Oakes: If the UK’s online advertising can’t police itself, who will?
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you’ll find everything wrong with how digital advertising governs itself. Is there anything those genius Swedes can’t do? Two years of shared parental leave. Mindful twice-daily coffee and conversation. Eurovision bangers. And now, apparently, … The post Omar Oakes: If the UK’s online advertising can’t police itself, who will? first appeared on More About Advertising.
14 Things I Learned at SXSW
The festival, despite its breadth, still managed to coalesce around a few themes.
The Rise Of Principal Media And The End Of The Agencies As We Knew Them
When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent […] The post The Rise Of Principal Media And The End Of The Agencies As We Knew Them appeared first on AdExchanger.
Britain’s FCA Calls Out Meta’s Failings on Scam Ads
Tech giant Meta has consistently found itself in hot water in recent months following a series of reports and news stories highlighting the volume of scam ads which are run on its platforms. And a fresh report from Reuters this morning suggests that despite pressure from regulators, the company is still failing to adequately filter Read More
The Design Playbook Keeping Glenfiddich on Top of the Single-Malt Scotch Market
When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]
Comparing Auto Rickshaw Branding vs. Cab Advertising: Which Delivers Better Engagement?
While creating multi-location outreach and engagement, businesses often find themselves at a crossroads – whether to choose auto rickshaw branding or cab advertising. Now, many of you may opt for both. Yes. That’s a strategy as well. However, auto rickshaw and cab branding are two separate, unique strategies. Therefore, you must make an informed choice… Read More »Comparing Auto Rickshaw Branding vs. Cab Advertising: Which Delivers Better Engagement? The post Comparing Auto Rickshaw Branding vs. Cab Advertising: Which Delivers Better Engagement? appeared first on Prajapati Advertising.
How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads
Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies based on the most recent data about […] The post How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads appeared first on AdExchanger.
Aldi finally outs Tesco and Sainsbury’s
Aldi is reportedly reviewing its worldwide creative account, might the UK’s Pablo (not part of a network) be in with a shout? It’s been signed up by Aldi Ireland and here’s its second effort, for eggs. And, at last, it features what’s been hiding in plain sight for years: number one and two in the … The post Aldi finally outs Tesco and Sainsbury’s first appeared on More About Advertising.
