The Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.
IKEA lines up five for life after Mother
Whoever wins the UK IKEA creative account will probably be greeted by a volley of jeers and old orange peel: the self-assembly giant has been widely ridiculed for departing Mother. Mother declined the repitch after a 16-year stint, with one review. According to Campaign IKEA has long-listed (because five is pretty long) three bits of … The post IKEA lines up five for life after Mother first appeared on More About Advertising.
Kiser and Sabillon to Camel City
Out-of-Home team is growing, and we couldn’t be more pumped about the two powerhouse women who’ve just joined the family! The post Kiser and Sabillon to Camel City first appeared on OOH TODAY.
A Merry Minute: Peak season perspectives from our partners
Discover actionable peak season tips from early planning, client communication, and AI-powered agility for holiday campaign success.
Content & Context Planning Calendar 2026 for Publishers
As another exciting year approaches, publishers are preparing to plan smarter, engage audiences deeper, and make every impression count. To make that journey easier, VDO.AI is excited to introduce the Content & Context Planning Calendar 2026. Thoughtfully created for publishers, this edition is designed to help you map an organised, high-performance year across content, traffic, […]
Maurice DuBois to Depart CBS Evening News
DuBois co-hosted CBS Evening News alongside John Dickerson, who is also departing at the end of the year.
IAB Tech Lab Launches New API to Tackle Programmatic Deal Inefficiencies
IAB Tech Lab, a non-profit consortium which creates technologies and standards for the digital media ecosystem, today announced the release of new API which it says will streamline and automate programmatic deal synchronisation between supply-side platforms (SSP) and demand-side platforms (DSPs). The Deals API, whose first version is now open for public comment, should help Read More
New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive
We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality […] The post New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive appeared first on AdExchanger.
Meta GEM Explained: What Meta’s New Ad Brain Means For Your Campaigns
Meta GEM is Meta’s new ads foundation model for Facebook and Instagram, designed to decide which ads to show to which people with far greater accuracy. By placing Meta GEM at the center of the ads recommendation system, Meta aims to deliver more relevant ads for users and stronger performance and return on ad spend […]
Publicis shows what it’s made of
Publicis always give us something special at Christmas/New Year and this time it’s in serieux mode with ‘100 years of looking to the future,’ a hymn to its past (founder Marcel Bleustein-Blanchet), present and future, both courtesy of Maurice Levy (in some of the documentary below he looks like a gallic Warren Beatty) and Arthur … The post Publicis shows what it’s made of first appeared on More About Advertising.
