IAS to be Acquired by PE Firm Novacap for $1.9 Billion
Media measurement and verification platform Integral Ad Science (IAS) announced today it has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction worth around $1.9 billion. The ad tech firm says that Novacap's investment will position IAS for further growth, and help it continue to invest in Read More
Week of September 15 Cable News Ratings: News Networks See Across-the-Board Declines
Fox News' new weekend lineup has a strong debut.
DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate appeared first on AdExchanger.
Nexstar Has ‘Productive Discussions’ With Disney While Continuing to Preempt Kimmel
Nexstar is in talks with The Walt Disney Company over Jimmy Kimmel Live
Marketers and consumers are poles apart in new Kantar research
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where YouTuber George Clarke (pictured) is on this year. This week we also learn that they have their own All Party Parliamentary Group to represent them, and 61 % of marketers plan to increase their spent … The post Marketers and consumers are poles apart in new Kantar research first appeared on More About Advertising.
TechMagic: Meta Connect, Intel-Nvidia Deal, Waymo, TikTok-Oracle Talks, and AR Glasses
How legacy tech companies are navigating rapid innovation.
Great Pitch Company hires agency vet Laura Holme
Pitching remains the lifeblood of agencies – a welcome transfusion of new business or a draining malaise – and The Great Pitch company has added to its team with agency veteran Laura Holme as business development and growth consultant for the UK. Holme (left) has worked with a number of top level agencies including Dentsu, … The post Great Pitch Company hires agency vet Laura Holme first appeared on More About Advertising.
GSTV Expands Footprint of Gas Pump Video Screens by More Than 10% With Casey’s
Brands will soon be able to buy video ads on gas pumps at Middle America's favorite pizza-and-fuel shop.
Capturing Motion: The Role of Traffic Flow
When recorded effectively, traffic flow does more than make a photo or video visually appealing, it demonstrates the true value of the billboard The post Capturing Motion: The Role of Traffic Flow first appeared on OOH TODAY.
Is your privacy up for sale?
Al Jazeera Untangles
