FTC Targets “Merchant of Record” for Unlawful Payment Processing, TSR, and ROSCA Violations
In a development that underscores the Federal Trade Commission’s (FTC) growing scrutiny of the “merchant of record” model, the commission announced a $5 million settlement with UK-based Paddle.com Market Limited (Paddle), which processed payments for multiple businesses that allegedly sold deceptive tech support software subscriptions to U.S. consumers. The Paddle settlement, which follows a series...
FTC approves $13.5bn advertising merger but bars coordination over political content
US trade commission approves deal for Omnicom to buy Interpublic, creating the world’s largest advertising agency Omnicom’s $13.5bn acquisition of rival Interpublic can move forward on the condition the new company does not enter agreements with others to steer ad dollars towards or away from publishers based on political content, the US Federal Trade Commission said on Monday. The agreement with the agency would still allow individual advertisers to specify where their ads are shown, the FTC said. It would also settle potential claims from the FTC’s nascent investigation into possible coordination with media watchdogs who have been accused by[...]
Unilever Acquires Dr. Squatch to Deepen Its Gen Z Market Play
Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands as it increases its investment in influencer marketing. The U.S. […]
Jane Austin: Adland is stuck in an AI-sized bubble – plus a memory of someone who put people before expediency
The big lesson from Cannes? The industry’s living in an AI-generated dream world A fascist president is wreaking global havoc from the White House, the US has bombed Iran, Putin is still bombing Kiev, genocide is taking place in Gaza, and the planet is on its death bed. But you wouldn’t think any of that … The post Jane Austin: Adland is stuck in an AI-sized bubble – plus a memory of someone who put people before expediency first appeared on More About Advertising.
How MiQ is Preparing for an “AI-First Programmatic World”
As we've seen more and more AI-powered advertising technologies and tools come to market, debate is starting to emerge around the extent to which programmatic advertising will be transformed by AI. Will programmatic advertising in ten years operate fairly similarly to how it does now, made more efficient and effective by AI capabilities, or will Read More
Gut Named Havaianas’ First Global Agency of Record
Havaianas has appointed GUT as its first-ever global creative agency of record, as the brand aims to expand its presence beyond Brazil and into global lifestyle territory.
Intel Lights Up DND Flyway with Bold Outdoor Campaign at Innovation Corridor
In a striking display of innovation and identity, Intel has rolled out a compelling outdoor...
Vector Media Appoints EVP of National Sales
connect brands with their customers as architects of attention, creators of moments, and pioneers of outdoor media innovation. Her expertise, integrity, and enthusiasm align perfectly with our culture and our The post Vector Media Appoints EVP of National Sales first appeared on OOH TODAY.
Media agency pioneer Dominic Proctor dies
Dominc Proctor, one-time president of WPP’s GroupM and a man who served in the front line as media agencies took over from creative agencies as the drivers of the big ad holding companies, has died. A one-time boss of full service JWT in London he rose to the top as JWT tried to adapt from … The post Media agency pioneer Dominic Proctor dies first appeared on More About Advertising.
oOh!media Creates Specialist Sales Team
“This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers The post oOh!media Creates Specialist Sales Team first appeared on OOH TODAY.
