Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not. Replacing a core component of the internet’s business model was never going to be an easy feat. And despite years of testing alternatives through its Privacy Sandbox, Google has struggled to find a workable solution. … The post Aine Corry: third-party cookies are (still) not dead – now what? first appeared on More About Advertising.

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A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

Vector Media today announced a pivotal leadership transition, marking a significant step in the company’s ongoing evolution The post Greenstein Moves to the Board Room first appeared on OOH TODAY.

In 2024, we connected over 300 digital screens across our portfolio to the major programmatic SSPs, which quickly proved to be a The post A Conversation with Jeff Lesser, Macerich first appeared on OOH TODAY.

this talented group of leaders come together each year to discuss best practices and collaborate on ways to help Link Media continue to grow stronger The post Link Annual General Managers Meeting first appeared on OOH TODAY.