The Global Rise of AI Apps: Key Takeaways for Mobile Marketers

The mobile app landscape is constantly shifting, but few trends have been as transformative as the rise of generative AI. According to the latest data from Sensor Tower’s “State of AI Apps 2025” guide, the first half of 2025 has cemented generative AI’s position as a dominant force, not just as a novelty but as […] The post The Global Rise of AI Apps: Key Takeaways for Mobile Marketers first appeared on AppSamurai.

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Back-to-School Billboards | Outdoor Strategies for the Seasonal Shift

Every year, late summer brings a dramatic shift in consumer behavior. Vacations wrap up, schools reopen, and spending patterns pivot from leisure to preparation. This period isn’t just about new backpacks and school supplies—it’s a high-impact advertising moment for businesses of all types. Back-to-school billboards are one of the most effective ways to reach parents, […]

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Monday, August 11 Evening Cable News Ratings: 11 AM Is CNN’s Highest-Rated Hour

Fox News' The Five was the No.1 program of the day in total viewers and the demo.

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Engineering Festive Impact:  Inside VDO.AI’s Full-Funnel Festive Ad Suite

Reading Time: 3 minutes As India ushers in another vibrant festive season, the stakes for brands have never been higher. Every year, the festive season becomes a masterclass in both scale and spectacle for brands. Last year’s peak festive period saw a record $14 billion in GMV, up 12% Y-o-Y, driven by a surge in digital shopping, omnichannel discovery, ... The post Engineering Festive Impact:  Inside VDO.AI’s Full-Funnel Festive Ad Suite appeared first on VDO.AI Blogs.

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75Media Announces Media Partnership with UK StartUp Awards

75Media is thrilled to announce our official media partnership with the UK StartUp Awards, taking place at this year’s Ideas Fest, one of the UK’s most dynamic entrepreneurial gatherings taking place from 10-11 September 2025. The UK StartUp Awards bring together the most innovative, ambitious, and high-growth early-stage businesses across the UK, culminating in a […] The post 75Media Announces Media Partnership with UK StartUp Awards appeared first on 75Media.

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Deepavali Advertising in Little India 2025: High-Impact Festive Campaigns with The Perfect Media

Looking to boost brand awareness during Deepavali, Singapore’s season of light and celebration? Deepavali 2025 Little India advertising offers a powerful opportunity to reach millions of engaged shoppers, families, and tourists—right when they’re ready to connect, shop, and celebrate. With foot traffic previously reaching over 5 million visitors during the 2023 Deepavali season—according to the […] The post Deepavali Advertising in Little India 2025: High-Impact Festive Campaigns with The Perfect Media appeared first on The Perfect Media Group.

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Doug Jensen – Head of Business Development, Ekimetrics

Send us a text In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry. Podcast Breakdown 00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why? 12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics 19:45 - 29:20 The storytelling of data & The beauty industry 29:21 - 39:19 Media consumption, TikTok Shop & Doug’s[...]

By |August 15th, 2025|Categories: News|Comments Off on Doug Jensen – Head of Business Development, Ekimetrics
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