Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s GroupM brands – chiefly EssenceMediacom, Mindshare and Wavemaker – as GroupM morphs into WPP Media. The brands won’t be the only ones heading into the sunset of course, WPP Media CEO Brian Lesser (below) says … The post WPP Media ‘sunsets’ its big agencies first appeared on More About Advertising.

Top Tips for Cannes ‘Remember to Smile’ for Square by Sunday Gravy This spot makes a tech product feel deeply human. I enjoy the warts-and-all approach to showcasing the service industry. It brings back memories of disassociating in the stockroom whilst looking for a customer’s shoe-size. The product shot is interesting as the Square order-board … The post 72andSunny creative director Hayley Noble: my Top Tips for Cannes first appeared on More About Advertising.

The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly with audiences via official fan zones and feel good sports activations in some of the UK’s best available outdoor events spaces. It’s all about creating premium experiences which reach light TV viewers in venues that … The post Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration first appeared on More About Advertising.

Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series of spots by Lucky Generals. Four films match the mood – and the colour scheme – of the drink’s “exotic” flavours like cherry raspberry, mango, orange mango, and passion. “Big flavour behaviour” is the agency’s … The post Lucky Generals brings swagger to Rubicon juice first appeared on More About Advertising.

Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the [...] The post Flipkart Sale, British Airways and more: top new creative ads appeared first on Bhatnaturally.

Maggi will focus on deepening strategic client partnerships and accelerating growth for the company’s expanding portfolio The post Maggi Joins National Experiential as Senior VP first appeared on OOH TODAY.

At the end of the day, most buyers aren't evaluating the nuances between OOH companies– they're evaluating how OOH, as a medium, delivers against their goals The post OAAA 2025 Conference -Anna Bager Keynote first appeared on OOH TODAY.

feature unique to the PSA campaigns is the fact that they pay one-time posting fees for each installed printed display The post New 25th Anniversary PassItOn Billboard Campaign first appeared on OOH TODAY.

The appointments were announced during OAAA’s Board Meeting at the 2025 OOH Media Conference, the industry’s premier gathering of brand marketers, media companies The post OAAA Appoints New Board Members first appeared on OOH TODAY.

LA Pride, in its 55th year, has sponsor deals with Delta, AEG, Casamigos, Coca-Cola, NFL, Honda, Sony Pictures and more as brands pull back their support from LGBTQ+ events in many major cities.