Yes – It’s Really Me! – Avoiding Fraudulent Filings
In August 2025, in its continuing efforts to curtail fraudulent trademark filings, the United States Patent and Trademark Office (USPTO) terminated over 52,000 fraudulent trademark applications that were all filed by one firm alone, issuing sanctions against it. As fraudsters only get more clever, the USPTO is fighting back with modern technology, adding yet another level of verification for trademark filers requiring additional identity verification.
Elon Musk’s X fined €120m by EU in first clash under new digital laws
Ruling likely to put European Commission on collision course with billionaire, and possibly Donald Trump Business live – latest updates Elon Musk’s social media platform, X, has been fined €120m (£105m) after it was found in breach of new EU digital laws, in a ruling likely to put the European Commission on a collision course with the US billionaire and potentially Donald Trump. The breaches, under consideration for two years, included what the EU said was a “deceptive” blue tick verification badge given to users and the lack of transparency of the platform’s advertising.
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Week of Nov. 24 Morning News Ratings: Macy’s Parade Coverage Boosts Today
NBC News came ahead in total viewers and the demo.
ADWEEK Commerce Advantage: Leadership Reset Kicks Off Retail’s Next Phase
The wave of new CEOs need to prove growth to both investors and advertisers.
Week in Review: Netflix Agrees $83 Billion Warner Bros. Deal, RTL Deutschland Plans Restructure, and Titan OS Raises €50 Million
In this week's Week in Review: Netflix agrees a massive deal to buy WBD's streaming and studios assets, RTL Deutschland announces job cuts, and Titan OS raises €50 million. Top Stories Netflix Agrees $83 Billion Deal to Acquire Warner Bros. Streaming and Studios Divisions Netflix today announced it has agreed a deal to buy the Read More
A pale reflection of the original? / Effet miroir?
THE ORIGINAL? Mc Donald’s – 2020 Click the image to enlarge Source : TBWA Group pressroom Agency : TBWA Brussels (Belgium) LESS ORIGINAL Arlanda Express – 2025 « Fastest way to Stockholm Arlanda Airport » Source : Luerzer’s Archive Agency : Akestam Holst, Stockholm (Sweden)
Episode 99 – Best of 2025
Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025 Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure. In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from new agencies. Hopefully you’ll agree with our choices but if not, feel free to comment or drop us a note. The big questions: Will BBOOH retain their Agency of the year crown? Will a billboard without a logo win? And will Hugh wear his Christmas[...]
Ads of the Week: 8 Notable Campaigns from Spotify, Apple, and More
ADWEEK rounds up notable campaigns of the week from Spotify, Apple, McDonald's, and more










