How Programmatic Tools Provide Inspiration for IAB Tech Lab’s New AI Initiative
When IAB Tech Lab announced the launch of the AI Content Monetization Protocols (CoMP) Working Group earlier this year (initially dubbed the 'LLM Content Ingest API' initiative), it came as a bit of a surprise to some in the industry. The project is an ambitious one, with the aim of building technical plumbing fit for Read More
Banana Republic Mines Its Archive to Inspire Modern Brand Love
The Gap Inc. business launches a space dedicated to vintage drops and old catalogs.
Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show only to watch the same commercial play on repeat. As a viewer, that ad déjà vu frustration is widespread. Connected TV ensures more […] The post Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach appeared first on AdExchanger.
How Agencies Leverage Big Data and Analytics to Optimize Ad Performance?
Ever wondered how an ad reaches you just when you are searching for something? Whether you are looking for a 2 BHK flat on rent in Baner or the top Chinese restaurants in Deccan, how does the internet show what you’ve been looking for? Is it some magic? The answer is a resounding no! It… Read More »How Agencies Leverage Big Data and Analytics to Optimize Ad Performance? The post How Agencies Leverage Big Data and Analytics to Optimize Ad Performance? appeared first on Prajapati Advertising.
Magid Adds New Exec Role to Court Agencies
Minneapolis-based research and consultancy firm Magid is courting agencies with a new executive hire: Alec Bardzik joins the firm as senior vice president of brand and agency strategy, a newly […]
From OUTFRONT to Social —Q&A with Adam Brozo:
the opportunity to be part of something entrepreneurial. Social Indoor has built a unique model—connecting brands with audiences in places where they have dwell time and no distractions The post From OUTFRONT to Social —Q&A with Adam Brozo: first appeared on OOH TODAY.
Haymarket lands knockout blow on Marketing Week after 47 year rivalry
It’s taken a while – 47 years actually – but Haymarket has finally won the battle of the UK trade titles with the Campaign owner buying Marketing Week from Centaur Media along with Creative Review and Festival of Media. For some of those once employed by both (Campaign news editor, MW editor in my case) … The post Haymarket lands knockout blow on Marketing Week after 47 year rivalry first appeared on More About Advertising.
OOH Of the Month —System1/JCDecaux
Outdoor the biggest canvas in advertising. predict the long- and short-term impact of Out Of Home ads, both static images and digital billboards, ... under the spotlight to see who really has the OOH Factor The post OOH Of the Month —System1/JCDecaux first appeared on OOH TODAY.
OpenAI Looks to Build In-House Ad Infrastructure
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.
