America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.
MAA Ad of the Week: ‘Cold’ Spice from Spanish agency Burns
Lots of brands linger in people’s minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an unsuspecting world by Wieden+Kennedy. Now Spanish agency Burns has taken up the challenge a decade later with a campaign that doesn’t match the … The post MAA Ad of the Week: ‘Cold’ Spice from Spanish agency Burns first appeared on More About Advertising.
OOH Of the Month —OOH FACTOR FEBRUARY/MARCH
Outdoor, the biggest canvas in advertising, predict the long- and short-term impact of OOH ads, both static images and digital billboards, ... We just didn’t see work that excelled enough to justify our spotlight. The post OOH Of the Month —OOH FACTOR FEBRUARY/MARCH first appeared on OOH TODAY.
ABC Halts The Bachelorette After Taylor Frankie Paul Allegations and Leaked Video
Disney pulls The Bachelorette and won't say if it will return to air.
Google Agrees to Give Publishers an AI Overview Opt-Out, but Concerns Remain
At the start of this year, the UK's Competition and Markets Authority (CMA) proposed a series of changes to how Google’s search service operates in the UK, including allowing publishers to opt out of their content being used either as cited sources within Google’s AI Overviews feature, or for wider training of the tech giant’s Read More
5 Questions for… CNBC’s Morgan Brennan on New Show, Morning Call
EXCLUSIVE: Brennan's new show debuts on Monday, March 23, at 5 am ET.
Stream Companies Named Finalist for Best Use of AI in Marketing in PR Daily Marketing Awards 2026
The recognition highlights the company’s Retail Ready platform and its innovative application of artificial intelligence to improve marketing performance and business outcomes for dealers. The post Stream Companies Named Finalist for Best Use of AI in Marketing in PR Daily Marketing Awards 2026 appeared first on Stream Companies.
Federal Regulatory Update on Automatic Renewal Requirements
Compliance with complex and sometimes inconsistent federal and state legal requirements for automatic renewal/continuity programs continues to present challenges to marketers. On the federal side, the applicable legal standards continue to whipsaw.
More changes at McCann
Taking on a big new job when there’s a major merger in the wings is always going to be a risky business but life at what used to be IPG’s McCann in the UK and is now part of Omnicom looks hazardous in the extreme. Now CCO Emiliano González De Pietri is leaving just four … The post More changes at McCann first appeared on More About Advertising.
