In Bosch’s Super Bowl Spot, Guy Fieri Goes From ‘Justaguy’ to Flavortown’s Finest
The ad brings appliances and power tools together thanks to a celebrity spokesperson and his bland alter-ego.
The Role of Storytelling in High-Performance Marketing
Every campaign that truly performs is powered by a story, a narrative that resonates with the audience and builds a bridge between a brand and its customers. The post The Role of Storytelling in High-Performance Marketing appeared first on Stream Companies.
An OOH Fairy Tale —Stop Explaining Super Bowl Math — Start Owning the Afterglow
The Super Bowl is the climax. OOH is the sustained glow because nothing signals dominance quite like lighting seven figures on fire in 30 seconds and smiling while it burns. The post An OOH Fairy Tale —Stop Explaining Super Bowl Math — Start Owning the Afterglow first appeared on OOH TODAY.
Why ‘Performance CTV’ Is A Misnomer: TV Works Best As A Full-Funnel Channel
As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television actually drives value. As innocent and aspirational as it may seem, there are numerous flaws with the term “Performance CTV.” […] The post Why ‘Performance CTV’ Is A Misnomer: TV Works Best As A Full-Funnel Channel appeared first on AdExchanger.
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
Outside Interactive Posted Its First Profit—But It’s No longer Just a Media Company
The platform brought in $125 million in 2025, over 60% of which came from recurring lines of revenue.
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Maria Zoccola, from a poem titled “the spartan women discuss the local waterfowl,” featured in Helen Of Troy, 1993: Poems
People Inc. Says Who Needs Google?
For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of its Google search traffic over the last two years, as Google has embraced zero-click generative AI search, People Inc. CEO […] The post People Inc. Says Who Needs Google? appeared first on AdExchanger.
