Lakmé Perfect Radiance Lights Up Lucknow with Stunning Outdoor Campaign
Lakmé, India’s leading beauty and skincare brand, has launched a vibrant outdoor campaign in Lucknow...
How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place? The post How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows appeared first on AdExchanger.
On the Cultural Fatigue around AI
Compression culture, parental panic, and the remaining trust gap Photo by Vitaly Gariev on Unsplash In the past few weeks, one could feel a vibe shift on AI hitting an inflection point. There were several high-profile think-pieces on the limits of the Transformer model. GPT-5’s underwhelming performance on benchmarks suggests that the current approach of scaling LLMs is starting to reach the limits of available resources, Financial Times claims, whereas Cal Newport wonders loudly in his piece for The New Yorker, “what if AI doesn’t get much better than this?” Meanwhile, corporate America is pouring billions into AI, but it has yet to[...]
Revolving Door Roundup: Noreen Gillespie Joins NBC News as SVP, Head of News Standards
Newsmax revises its late afternoon, evening lineup.
Kolkata’s Biggest Festival: A Grand Branding Opportunity for Advertisers
Kolkata, the cultural capital of India, is world-renowned for its grandeur during festivals. Every year,...
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EXCLUSIVE: The New York Times Is Shutting Down Its Audio App
The standalone product will shutter in October, as the publisher doubles down on audio and video in its flagship News app.
Everyone Got the Sydney Sweeney Campaign Wrong
Mark Ritson is a former marketing professor, brand consultant and an award-winning columnist. He is also the founder of the MiniMBA in Marketing, a ten-week training program for senior managers […]
The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case. The post The Remedies Edition appeared first on AdExchanger.
Everyone TV Says Younger Viewers are “Early Adopters” of Freely
The Lionesses' victory at the Euros this summer represented a bright spot not just for women's sport, but public service broadcasting (PSB) in the UK, delivering ITV’s largest audience of the year so far. For younger viewers however, Ofcom's latest Media Nations report told a different story, with 16-34 year-olds increasingly turning to Netflix, YouTube Read More
