The 2025 Marketing Vanguard: Succeeding in Uncertain Times
The leaders guiding their brands to growth through authentic connections with consumers.
For Supergoop! and Liza Koshy, SPF Is About So Much More Than Skincare
The pair's 'Feel Super' campaign brings a new sense of purpose and inclusivity to the brand.
ETV Telugu Advertising Options for Brands
ETV Telugu Advertising Options for Brands have emerged as a powerful way to connect with...
Zee Marathi Advertising Scope for Brands
Zee Marathi Advertising Scope for Brands is gaining significant attention in India’s media planning circles...
Zee TV Advertising Options in India
In the evolving world of television marketing, Zee TV Advertising Options in India offer a...
Boidman and Frey to Speak at WOO in Mexico
the world expert on Out of Home finance and the global media developments that drive it The post Boidman and Frey to Speak at WOO in Mexico first appeared on OOH TODAY.
PG Tips enters the tea culture wars with NCA
“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand now owned by P/E firm CVC. Back in the day it was ‘Tea you could really taste’ with the celebrated/notorious chimps, now cancelled alas. NCA’s debut riffs an another famous PG campaign, ‘Monkey’ with Johnny … The post PG Tips enters the tea culture wars with NCA first appeared on More About Advertising.
The New York Times Adds 250,000 Subs in Q1, with Tariff Impact ‘Immaterial’
The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial."
Justin Thomas-Copeland Takes the Reins as CEO of the 4As
He succeeds Marla Kaplowitz, who steps down at the end of the month.
Here’s What Netflix’s New Homepage Means for Advertising
Netflix hopes members and advertisers are excited about its new homepage updates.
