WBD CEO Says Harry Potter Is Its NFL
David Zaslav said sports is a 'rental business' and the future of WBD is in IP like Harry Potter, Superman, and Lord of the Rings.
Brittany Ford Leaving WANF in Atlanta After Two Years
She joined the Atlanta CBS affiliate in 2023.
Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?
Versant is a "head scratcher," said one brand-naming expert.
OpenAI Hires Instacart CEO Fidji Simo as Head of Applications
Simo, who’s expected to depart Instacart in the coming months, will report directly to Altman.
Telemundo Looks to Score Advertiser Goals With World Cup in Upfront
Telemundo showcases World Cup and Reality TV at upfront.
Paramount Has ‘No Reason’ to Go Back to Upfront Week, Says Ads Chief
John Halley, Paramount's president of advertising, shares insights on upfront talks.
Real Investment in AANHPI Consumers Is a $1.9T Opportunity Brands Can’t Afford to Ignore
Brands tend to invest where they feel the safest and where there’s already mainstream recognition.
Digitas Launches Branded Content Studio, Digitas Pictures
Digitas has formalized its entertainment ambitions with the launch of Digitas Pictures, a branded content studio unveiled at its 18th annual NewFronts event.
Steve Gallow Inducted into the OAAA Hall of Fame
“A pioneer in technology and engineering, Gallow led the charge from hand-painted signs to digital billboards, helping revolutionize the future of out of home” The post Steve Gallow Inducted into the OAAA Hall of Fame first appeared on OOH TODAY.
Clear Channel Outdoor Agrees to Sell Brazil
The purchase price of approximately R$80 million, or US$14 million[1], is subject to ...we will have divested all of our Latin American businesses. The post Clear Channel Outdoor Agrees to Sell Brazil first appeared on OOH TODAY.
