McCann Worldgroup is Getting in Shape for a Project-Based Future
Global CEO Daryl Lee speaks with ADWEEK about restructuring amid reports of layoffs and exec departures.
The New York Times Sells Scale, Shopping, and Gen Z In Its NewFronts Return
The publisher has seen its audience expand in recent years, with particular growth coming from rural readership and Gen Z consumers
Stagwell Bullish About Growth As Q1 Revenue Slides But Net Climbs
Stagwell posted $130 million in new business in Q1 and grew net revenue 9% excluding advocacy, as CEO Mark Penn said the company is “on a steady course” amid industry consolidation.
C4’s Lynsey Atkin launches new start-up, Baby Teeth
Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, and Rebecca Lewis, the brand and partnerships director at Gordon Ramsay Brand, to launch a new creative business, Baby Teeth. The trio are backed by Common Interest, a holding company led by former … The post C4’s Lynsey Atkin launches new start-up, Baby Teeth first appeared on More About Advertising.
WPP’s David wins IKEA US
IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for IKEA which is expanding in the US and spends around $200m. Ogilvy previously handled the account but didn’t repitch although it stays in ultimate WPP ownership with David. Mother, which handles the business in the … The post WPP’s David wins IKEA US first appeared on More About Advertising.
Lacoste swims against Nike tide in new global campaign
The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and them promptly forgets about the game – so we expect something special from Lacoste (founded by 1930’s French star Henri) and agency BETC. No sweaty Nike types here though.’Play with icons’ it is … The post Lacoste swims against Nike tide in new global campaign first appeared on More About Advertising.
Syracuse TV Icon Mike Price Dies at 87
Price retired from Syracuse ABC affiliate WSYR on July 9, 2008, after a 46-year career at the station.
Cleveland Station Adds Reporter from Oklahoma
Natalie Clydesdale comes form KFOR in Oklahoma City, Oklahoma
WBD CEO Says Harry Potter Is Its NFL
David Zaslav said sports is a 'rental business' and the future of WBD is in IP like Harry Potter, Superman, and Lord of the Rings.
Brittany Ford Leaving WANF in Atlanta After Two Years
She joined the Atlanta CBS affiliate in 2023.