The New York Times Sells Scale, Shopping, and Gen Z In Its NewFronts Return

The publisher has seen its audience expand in recent years, with particular growth coming from rural readership and Gen Z consumers

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Stagwell Bullish About Growth As Q1 Revenue Slides But Net Climbs

Stagwell posted $130 million in new business in Q1 and grew net revenue 9% excluding advocacy, as CEO Mark Penn said the company is “on a steady course” amid industry consolidation.

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C4’s Lynsey Atkin launches new start-up, Baby Teeth

Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, and Rebecca Lewis, the brand and partnerships director at Gordon Ramsay Brand, to launch a new creative business, Baby Teeth. The trio are backed by Common Interest, a holding company led by former … The post C4’s Lynsey Atkin launches new start-up, Baby Teeth first appeared on More About Advertising.

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WPP’s David wins IKEA US

IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for IKEA which is expanding in the US and spends around $200m. Ogilvy previously handled the account but didn’t repitch although it stays in ultimate WPP ownership with David. Mother, which handles the business in the … The post WPP’s David wins IKEA US first appeared on More About Advertising.

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Lacoste swims against Nike tide in new global campaign

The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and them promptly forgets about the game – so we expect something special from Lacoste (founded by 1930’s French star Henri) and agency BETC. No sweaty Nike types here though.’Play with icons’ it is … The post Lacoste swims against Nike tide in new global campaign first appeared on More About Advertising.

By |May 8th, 2025|Categories: News|Comments Off on Lacoste swims against Nike tide in new global campaign
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