Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black & White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly … The post Sweet dreams for Simba mattresses and Channel 5 first appeared on More About Advertising.
Neverland wins Center Parcs
Neverland has won Center Parcs’ brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages in the UK with over 2.3m visitors annually with a new one planned in Scotland. The business was previously with Brothers & Sisters. CMO Sara Holt says: “Center Parcs is an incredible business with deep … The post Neverland wins Center Parcs first appeared on More About Advertising.
NewFronts in Review: Google, Amazon Ads, LG, and More
The NewFronts kicked off in New York on Monday, bringing a host of new product announcements and content reveals designed to tempt advertisers to part with their (likely under-pressure) ad budgets. The week saw plenty of focus on interactivity, retail, and AI as one might have predicted, as well as the less-expected inclusions of Curtis Read More
Apple Mother’s Day Ad Touts Its Vision Pro Headset as a New Way to Preserve Memories
For Mother's Day, Apple has created an emotional portrait of first-time parenthood that showcases its iPhone and its Vision Pro mixed-reality headset.
Expand Your Brand Presence with Colors Kannada Advertising
Colors Kannada advertising gives your brand direct access to a wide and devoted Kannada-speaking audience...
Capture Tamil Viewers with Zee Tamil Advertising
Zee Tamil advertising opens the door to one of South India’s most loyal and emotionally...
Promote Your Brand Nationwide with DD National Advertising
DD National advertising presents a powerful opportunity to connect with one of the widest and...
Reach Punjabi Audiences with PTC Punjabi Advertising
PTC Punjabi advertising allows brands to directly connect with Punjabi-speaking audiences across Punjab, Chandigarh, and...
McCann Worldgroup is Getting in Shape for a Project-Based Future
Global CEO Daryl Lee speaks with ADWEEK about restructuring amid reports of layoffs and exec departures.
The New York Times Sells Scale, Shopping, and Gen Z In Its NewFronts Return
The publisher has seen its audience expand in recent years, with particular growth coming from rural readership and Gen Z consumers
