Despite being one of the industry's biggest buzzwords for the past few years, there's still a lot of disagreement about what CTV actually is. For some, it's just mid-roll ads delivered on a streaming service, for others, it's a more catch-all term for the wide variety of ad formats available on smart TVs. Matt Bryan, Read More

KS Billboards announces the divestiture of its out-of-home assets in Wichita, Kansas, to Lamar Advertising Company. Kalil & Co The post Lamar Acquires KS Outdoor first appeared on OOH TODAY.

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to […] The post Call It A Comeback For Telco Ad Tech? appeared first on AdExchanger.

Despite ongoing economic turbulence, the prospects for the global ad market look fairly positive going into next year, according to WPP Media's latest This Year Next Year forecast, with the total ad market expected to grow by 7.1 percent in 2026 excluding US political advertising. In today's report, WPP also upgraded its projection for 2025, Read More

Year-end forecasts from WPP Media and Madison & Wall predict a robust ad market globally and in the U.S. in 2026

  On the International Day of Persons with Disabilities, a collective of French athletes including 7 para-athletes started a mobilization at Paris-Charles de Gaulle Airport (CDG) to highlight the financial crisis affecting them since the closure of the Paris 2024 Games: “the sponsorship cliff”. The operation, designed by the communication agency ARTEFACT 3000 for Groupe ADP in collaboration with the Club INSEP Alumni, uses a universal airport symbol to demand sustained corporate commitment to adaptive sports.   The Operation: A Universal Symbol Hijacked This morning, seven para-athletes and one athlete renowned for their participation in Paris 2024 positioned themselves strategically[...]

Yelp remains one of the most influential platforms for local businesses, still shaping customer decisions and discoverability well into 2026. If your business has ever lived or died by a single review written by someone named “Joe M.” who apparently had very strong feelings about street parking, then you already understand the stakes. 29 million […] The post Yelp for Local Marketing: Key Updates for 2026 appeared first on IndoorMedia.

As another exciting year approaches, publishers are preparing to plan smarter, engage audiences deeper, and make every impression count. To make that journey easier, VDO.AI is excited to introduce the Content & Context Planning Calendar 2026. Thoughtfully created for publishers, this edition is designed to help you map an organized, high-performance year across content, traffic, […]

...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post OOH Franchise Opportunities —OOH Classifieds Today first appeared on OOH TODAY.