British Airways, Sprite and more: best new creative ads
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in [...] The post British Airways, Sprite and more: best new creative ads appeared first on Bhatnaturally.
Greece gave the world the language of democracy.That doesn’t mean it still speaks it fluently.
The latest rankings place Greece near the bottom of the EU.Not shocking. What matters is the gap they point to. We still lean on the origin story. The birthplace. The inheritance.As if that carries forward on its own.It doesn’t. What matters is how power behaves on an ordinary day.Not in speeches. In decisions.Which rules get […]
Step Into Spring: Why Q2 Is the Right Time to Take Your Marketing Outdoors
As spring draws people outdoors, brands have a unique opportunity to connect beyond the screen. With increased footfall and a growing appetite for real-world experiences, billboard advertising becomes a powerful tool to capture attention, build trust, and create lasting impressions in high-traffic environments. The post Step Into Spring: Why Q2 Is the Right Time to Take Your Marketing Outdoors first appeared on Billboard Media.
Week of March 9 Cable News Ratings: Viewership Drops
Fox News remained the most-watched cable news network.
Week in Review: Canal and PPF Mull Taking Viaplay Private, Marketers Raise Principal Media Concerns, and UK Backtracks on AI Copyright Law Change
In this week's Week in Review: Canal and PPF mull taking Viaplay private, marketers raise principal media concerns in new ANA report, and the UK backs down on AI copyright revisions. Top Stories Canal+ and PPF Could Take Viaplay Private Canal+ and PPF are considering bringing Viaplay into private ownership, according to reports from Bloomberg. Read More
Ticker: Layoffs Hit CBS News Again, CBS News Radio Shuttered
NBC News to partner with Joanna Stern on tech coverage.
Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral
A personal conversation about connecting with audiences and working with brands.
EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
Beyond Programmatic: A New Model For Buying Premium CTV Inventory
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with […] The post Beyond Programmatic: A New Model For Buying Premium CTV Inventory appeared first on AdExchanger.
OOH Moves Today – 40 Moves This Week!
OUTFRONT, ODN, Global, VENDO Media, MiQ, Screenverse, Wayfair, Atmosphere TV, BackLite UK, Pinterest, Evolve OOH--be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.
