The Future of Retail: The Biggest Trends of 2025
From the expanding definition of value shopping to the channel-less retail experiences Worries over tariffs and a shaky macro outlook are dragging on consumer confidence heading into the holidays, nudging more shoppers toward value hunts, thrifted finds, and trade-in credits. At the same time, younger buyers are skipping traditional gift guides and turning to TikTok and ChatGPT for shopping inspiration and research. Look a beat ahead and the picture snaps into focus: generative AI and immersive 3D platforms are converging to erase the last seams between online and in-store — where discovery, try-on, and checkout live on the same canvas, and “channel[...]
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
Lab Weekly — 09/19/2025
Lab Weekly — 09/19/2025 New Meta AI glasses, Plus, the latest news about Gemini in Chrome, agentic commerce, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Meta Connect 2025 Recap: Zuckerberg Goes All-In on AI Glasses The new Meta Display glasses look impressive, but can Meta’s AI keep up with its ambition? In case you missed it… What Marketers Need to Know about the iPhone 17 Event Apple pitches creator-friendly camera features, new wearable health features, and live translation On the Cultural Fatigue around AI After years of breathless hype, the broader public is growing[...]
Former Netflix TV Exec Peter Friedlander Joins Amazon MGM Studios
Friedlander exited Netflix in August.
Trump Signs Order to Keep TikTok in US, Shrinking ByteDance Ownership
Oracle, Silver Lake, and MGX will hold 45% of TikTok, ByteDance just under 20%, and other ByteDance investors the remaining 35%.
Hacking The Human Mind Tackles Behavioral Science In An Engaging Way
While it’s easy to dissect the art that goes into advertising and branding, the science that’s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science […] The post <i>Hacking The Human Mind</i> Tackles Behavioral Science In An Engaging Way appeared first on Adpulp.
How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […] The post How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff appeared first on AdExchanger.
Pinterest Is Cozying up to Retailers With a Tool to Track Ad Performance
Instacart and Kroger are testing measurement with the social platform.
Yan Elliott joins VCCP to lead Barclays creative business
VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. An advertising creative since the 90s, Elliott’s CV includes Mother, WCRS, Lucky Generals, T&P and AMVBBDO. Sometimes an agency needs a person with a whole career’s worth of experience to do the job. But when … The post Yan Elliott joins VCCP to lead Barclays creative business first appeared on More About Advertising.
