The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate.

In this week's Week in Review: Apple enters talks to acquire F1 streaming rights, publisher file an antitrust case in Europe against Google's AI overviews, and MFE discusses its options for its ProSieben takeover attempt. Top Stories Apple Eyes Up F1 Rights Following Film Success Apple is in talks to acquire US streaming rights for Read More

She was an MSJ at sister station WMAZ in Macon, Georgia.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived […] The post Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions appeared first on AdExchanger.

Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola’s Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is … The post WPP Open X turns the heat up for Sprite first appeared on More About Advertising.

Callaway taps in hockey stick putter for Happy Gilmore 2 as the company's Odyssey brand reworks a classic movie prop and culture drives golf.

RapportWW, billups, OUTFRONT, Lamar, Wilkins Media, Smartify, Evolve OOH, Pattison, Publicis Media, Talon, Displayce, and more -- be the first to congratulate these OOH movers! The post OOH Moves Today – 92 Moves This Week! first appeared on OOH TODAY.

Clients have always been able to make their own ads, they didn’t have to wait for AI. Placing them in the media without an agency (later a media agency) used to be the problem: broadcasters wanted to know you had the dosh. There were no such restrictions on content or where it emanated. So is … The post MAA Ad of the Week: Canal+AI from BETC Paris first appeared on More About Advertising.

Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP appeared first on AdExchanger.

AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. […] The post Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser appeared first on AdExchanger.