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The Great British Summer Rush: when advertisers battle for prime billboards
Businesses either plan ahead or spot arising opportunities to bag themselves a prime billboard. For the latter, there's still time to make an impact this summer. The post The Great British Summer Rush: when advertisers battle for prime billboards first appeared on Billboard Media.
K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventory Advertisers & Brands eager to stretch their CTV strategy into the physical world Ad Tech Leaders navigating the evolving standards between DOOH and programmatic video Strategists & Planners who love blending performance, storytelling, and efficiency What You’ll Learn: The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and[...]
How AI Shopping Assistants Like ChatGPT Are Changing eCommerce Search
Just a few years ago, the typical online shopping journey started with a Google search or a visit to Amazon. Today, that journey is increasingly beginning with a question asked to an AI assistant. Tools like ChatGPT, Claude, Gemini, and Copilot are changing the way consumers discover, research, and buy products online. Instead of typing […] The post How AI Shopping Assistants Like ChatGPT Are Changing eCommerce Search appeared first on .
D&AD Announces 2025 New Blood Awards Pencil Winners
D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming creative talent and offers chances to tackle briefs set by top brands. The New Blood Awards is among the world's largest student competitions, showcasing top emerging talent from around the globe. Winners, selected by leading experts in design and advertising, impressed the judges with their innovative thinking and practical skills, earning one of the industry’s most esteemed awards for emerging creatives: a New Blood Pencil. The briefs were downloaded over a quarter of a million times to students, tutors and[...]
Marketing Strategies to Improve Your ROI: Focusing on What Works
Marketing budgets are under constant scrutiny—and they should be! Spending money without a strategy won’t get you anywhere. Unfortunately, many businesses invest in marketing tactics without a clear plan. They continue to use strategies that don’t yield results, sometimes without even realizing it. In today’s blog, we’ll walk you through how to evaluate your current […] The post Marketing Strategies to Improve Your ROI: Focusing on What Works appeared first on Prime Advertising + Design.
Ticker: CNN Relaunched Its FAST Service CNN Headlines
Fox Nation to offer live sports beginning in August.
WPP names senior Microsoft boss Cindy Rose as new CEO
Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price Business live – latest updates WPP has appointed top Microsoft boss Cindy Rose as its new chief executive as the marketing services giant aims to implement a sweeping restructure to turn around the ailing London-listed company. Rose, who is Microsoft’s chief operating officer for global enterprise and a former head of its European and UK businesses, will take over from Mark Read on 1 September.
Flagship Will Shutter Its Marketplace, Citing Creator Disinterest
The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate.
