Using Analytics to Measure Billboard Conversions

Learn how advanced analytics tools are revolutionizing billboard advertising by enabling real-time tracking and optimizing ROI. The post Using Analytics to Measure Billboard Conversions appeared first on Blip Billboards.

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‘Make Outdoor Creative Again’

We’re not in the big tech business. We’re in the advertising business. So I’ve formed a new movement, MOCA, because we can all Make Outdoor Creative Again. The post ‘Make Outdoor Creative Again’ first appeared on OOH TODAY.

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OOH Classifieds Today —An Opportunity to Own an OOH Company

Stop generating revenue for others and start creating long-term value for yourself. ...leverage your expertise to build equity in your own digital billboard business—on your terms, in your market The post OOH Classifieds Today —An Opportunity to Own an OOH Company first appeared on OOH TODAY.

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Rauch to National Sales Director

"...understand their business needs and how we can deliver on them, “ ...His consistency, resilience, and ability to think big helped increase our revenue by 15% in 2024 and has out us on a 25% increase The post Rauch to National Sales Director first appeared on OOH TODAY.

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NextGrad to Provide Direct Insights from Students

“The partnership between MyMajors and NextGrad provides colleges and universities with actionable insights that help them tailor their recruitment strategies based on students’ academic interests,” The post NextGrad to Provide Direct Insights from Students first appeared on OOH TODAY.

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5-Star Rating with Creative Effectiveness

“This ad demonstrates the power of positive feeling and consistency within a category focused on driving immediate response and donations. The post 5-Star Rating with Creative Effectiveness first appeared on OOH TODAY.

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Can we learn to love British Gas for its furry ‘things?’

Energy companies are like banks, they make more money when customers face higher prices (widening differentials) so they’re not exactly popular. The UK, in particular, is facing higher energy prices in the wake of the war in Ukraine, compounded by energy secretary Ed Miliband’s ‘Net Zero’ policies focussing on renewables and an industry regulator in … The post Can we learn to love British Gas for its furry ‘things?’ first appeared on More About Advertising.

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