In this edition of the On Background newsletter, publishers position themselves for a post-traffic era.

Reading Time: 2 minutes Publishers, let’s face a simple truth: Attention Drives Revenue.  If your content isn’t engaging, your ad performance will suffer. And your audience is moving fast. Data shows short-form content delivers up to 2.5x higher engagement than traditional long-form formats.  Video shots and reels are projected to account for 82% of internet traffic by 2025, making ... The post 57% Higher Engagement? VDO Shots is the Game-Changer appeared first on VDO.AI Blogs.

This festive season, Sujata Mixer Grinders, one of India’s most trusted kitchen appliance brands, has...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […] The post Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV appeared first on Ad Tech Daily.

The startup’s platform helps brands deploy specialized agents to guide discovery, deliver smarter loyalty offers, and stay visible on ChatGPT, Gemini, and other AI systems.

The migration of viewers from linear TV to streaming is a global phenomenon, but in some markets the transition is occuring faster than others. In Germany, a new report from digital trade association Bitkom has found that the proportion of German adults who watch streaming services (87 percent) has overtaken those who watch linear TV Read More

Late summer is packed with music festivals, county fairs, and cultural celebrations. These events attract thousands of attendees—many of whom are traveling in from surrounding areas and spending money on food, entertainment, and shopping. For brands looking to connect with large, engaged audiences, festival billboard advertising offers an unbeatable way to be seen before, during, […]

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” […] The post Addressing Addressability, With ID5 CEO Mathieu Roche appeared first on AdExchanger.