Channel 4 Unveils the Shortlist for the 2025/2026 Diversity in Advertising Award
Channel 4 Sales today announces the five brands shortlisted to win one million pounds of commercial airtime via the Diversity in Advertising Award. This year marks the tenth year of the edition, and will focus once more on the brief, Inclusive by Design. Building on last year’s winning advert, Sigh of Relief from Currys and AMV BBDO, Inclusive by Design, urges the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. The selected brands are: Morrisons, one of the UK’s largest supermarkets that originated as a market stall in Bradford. Entered by Leo UK. Maltesers, one of the UK’s leading[...]
Apple brings the dear old Mac back to centre stage
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s biggest company by value and even boring old Microsoft is currently bigger (although not by much.) See that its LinkedIn now has ad revenue of $8.2 billion. Must be the world’s most profitable echo chamber. … The post Apple brings the dear old Mac back to centre stage first appeared on More About Advertising.
Viamedia All In On AI with Brand and Platform Refresh
Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available […] The post Viamedia All In On AI with Brand and Platform Refresh appeared first on AdExchanger.
OOH Best Creative Last Week Today
Laces up and ready for takeoff--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Brand USA Bets on Warmth and Hospitality to Win Back World Travelers
Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the […]
Revenue Diversification Pays Off as UK Publishers See Continued Revenue Growth
The latest Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers and Deloitte covering Q2 this year found that total revenues across the 13 digital publishers surveyed grew by an average of 3.4 percent year-on-year. While advertising revenues continue to struggle, the results suggest that publishers' efforts to diversify their revenue streams are Read More
What’s gone wrong at WPP? The crown slips at world’s biggest advertising group
Exodus of big clients, falling profits and dire forecasts raise prospect of a once ‘unthinkable’ breakup A dark joke is doing the rounds in adland that the original Wire and Plastic Products, the small Kent-based basketmaker that Martin Sorrell bought 40 years ago as a stock market-listed vehicle to build WPP, might outlast the advertising giant itself. Now named Delfinware, and a maker of dish drainers with 10 employees, the business is 56 years old and privately held, while the listed global ads group that was once its parent struggles amid a changing corporate landscape. For decades the financial success[...]
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been overlooking – or even inhibiting. The post MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right appeared first on AdExchanger.
Beyond the final whistle: how sports events drive creative marketing campaigns
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip for audiences to feel something together. For marketers, that combination is rare. It turns a match into a canvas for brand stories that travel from the stadium to living rooms, phones, and shop shelves. When … The post Beyond the final whistle: how sports events drive creative marketing campaigns first appeared on More About Advertising.
