The Publisher Path Through AI
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.
How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play
Inside YouTube's strategy to blitz the Big Game with surrounding content.
From Print to Performance: The Evolution of Advertising Agencies in Pune
Once fondly called the Pensioner’s Paradise, Pune, in recent years, has shed its laid-back image. Today, it has morphed into a bustling IT hub, a hot manufacturing center, and a happening real estate market. The city’s skyline has transformed a lot in recent years. Quintessential homes are now replaced by modern skyscrapers! However, along with… Read More »From Print to Performance: The Evolution of Advertising Agencies in Pune The post From Print to Performance: The Evolution of Advertising Agencies in Pune appeared first on Prajapati Advertising.
Autumn leaves with roads within / Tronc commun?
THE ORIGINAL? BMW Motorrad– 2024 « Tombez amoureux de l’automne » Click the image to enlarge Agency : Serviceplan (France) LESS ORIGINAL Suzuki « All Grip » – 2025 « Pour toujours adhérer à vos aventures! » Click the image to enlarge Agency : Hobbynote Syneido (France)
The Backstreet Boys Want It T-Mobile’s Way in This Super Bowl 60 Ad
The Backstreet Boys bring powerful pink fits and nostalgia in spades to T-Mobile's big Super Bowl LX commercial.
The Ultimate Guide to Outdoor Advertising in 2026: Formats, Costs, and Best Practices
Outdoor Advertising in 2026 continues to prove its relevance despite the dominance of digital-first marketing strategies. Digital-first strategies may dominate marketing conversations, yet they do not eliminate the importance of physical visibility. In 2026, outdoor advertising remains one of the most reliable channels for building brand presence, trust, and long-term recognition at scale. Outdoor […] The post The Ultimate Guide to Outdoor Advertising in 2026: Formats, Costs, and Best Practices appeared first on The Perfect Media Group.
Essity win shows AMV BBDO on the move
Is AMV BBDO in the UK starting to motor at last? The Omnicom shop was the UK’s biggest agency by billings and reputation for decades, building on its founders, notably late creative chief David Abbott. Cilla Snowball was the CEO, one of the great account handlers but when she stepped down the trouble started. Eventually … The post Essity win shows AMV BBDO on the move first appeared on More About Advertising.
Supreme Court Takes Up VPPA Case With Major Implications for Digital Advertising and Privacy
The Supreme Court has agreed to weigh in on the interpretation of a decades-old federal privacy statute that has found renewed relevance in the modern digital advertising ecosystem. In Salazar v. Paramount Global, the Court will consider the scope of the Video Privacy Protection Act (VPPA), specifically, who qualifies as a “consumer” entitled to the...
MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super Bowl exposition of Anthropic’s opposition to ads on AI platforms has reduced OpenAI’s Sam altman to seeming apoplexy. It’s always funny when those modern day masters of the universe the tech titans have their cages … The post MAA Ad of the Week: Anthropic from Mother first appeared on More About Advertising.
