European Broadcasters Call for Regulation of CTV Operating System “Gatekeepers”
Teresa Ribera, "Executive Vice-President of the European Commission for a Clean, Just, and Competitive Transition" A number of major European TV trade groups including the European Broadcasting Union (EBU), the European association of television and radio sales houses (egta), and the Association of Commercial Television and Video on Demand Services in Europe (ACT), Read More
Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media
The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national […] The post Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media appeared first on AdExchanger.
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
VCCP and Primark go ‘shockingly chic’ for spring campaign
Primark is one of the UK’s high street success stories, and while their fast fashion might not be to everyone’s taste, the affordable prices and decent designs make the brand pretty popular. VCCP’s latest work for the brand leans in to aself-deprecation and plays with the idea that Primark clothing is “shockingly chic” for the … The post VCCP and Primark go ‘shockingly chic’ for spring campaign first appeared on More About Advertising.
TV’s Training Offerings for Agencies Are “Outdated for the Modern Market” – Buy-Side View with Anything is Possible’s Matt Towle
Heavy LinkedIn users may have noticed agency staff getting trained up and ultimately advocating for the platform's video capabilities. Matt Towle, Head of Broadcast at Anything is Possible, says the TV world needs its own training offerings to compete with the platforms, where broadcasters and sales houses help buyers navigate the CTV ecosystem. In this Read More
Why TikTok Is the First Screen for Tentpole Moments in 2026
As brands plan for 2026, their calendars are already anchored around major global events. The Winter Olympics. The Super Bowl. The FIFA World Cup. Prime Day. Black Friday. The holiday season. These moments will command attention and investment. But the way audiences experience them has fundamentally changed. Tentpole events no longer begin when the broadcast […]
George Parker: the outrageous cost of political advertising
It ain’t cheap and it ain’t without its hazards. In the US for example, a candidate who won election to Congress in 2025 spent an average $3.07 million; in the Senate, the average spending for winning candidates was $29.19 million. The upcoming 2026 mid-terms and 2028 national elections will undoubtedly dwarf those amounts. Meanwhile, over … The post George Parker: the outrageous cost of political advertising first appeared on More About Advertising.
The New Data Buyer In Town; The Old Agency Buyer Of AI
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
Hiring for Director of Operations—OOH Classifieds Today
...Provide comprehensive operational support to the VP of Operations and Account Managers in the planning, execution, and post‑execution The post Hiring for Director of Operations—OOH Classifieds Today first appeared on OOH TODAY.
British Airways, Sprite and more: best new creative ads
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in [...] The post British Airways, Sprite and more: best new creative ads appeared first on Bhatnaturally.
