Ozzy Osbourne’s Margarine Commercial Proved the Power of the Personal Brand
The forgotten significance of the late Black Sabbath rocker's 2006 I Can't Believe It's Not Butter ad.
Senior Manager, Destination Marketing
The post Senior Manager, Destination Marketing appeared first on The Denver Egotist.
Baltimore’s WBAL to Add Evening Newscast, Shuffle Meteorologists
The station named a new morning meteorologist.
Google Eyes Publisher Deals to Train AI, Following OpenAI and Perplexity’s Lead
The tech giant is seeking to recruit 20 national news outlets as part of its licensing pilot project.
Why LLMs Might Finally Be Good News for Premium Publishers
New ad formats are already being tested that are built specifically for AI environments.
Comic Relief appoints Ogilvy UK for ‘big ideas in bucket loads’
Ogilvy Group UK has been appointed to work on creative and strategy for Comic Relief 2026. The charity raised £40m last year, which is a fair amount but it’s down from £108m at its 2011 peak, so Ogilvy will be expected to pull out all the stops and reverse the decline for Red Nose Day … The post Comic Relief appoints Ogilvy UK for ‘big ideas in bucket loads’ first appeared on More About Advertising.
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Dyke’s Beard Elixer, 1882
Call for Nominations: ADWEEK’s 2025 Agency of the Year Awards
This year's awards include five new categories and a shortlist.
Your CAPI Cheat Sheet: Understanding Conversion APIs
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […] The post Your CAPI Cheat Sheet: Understanding Conversion APIs appeared first on AdExchanger.
Breaking Single-Screen Pixel Record
Featuring a 270-degree curved LED screen spanning 1,700 square meters, this record-breaking installation marks a new benchmark in virtual production technology and scale The post Breaking Single-Screen Pixel Record first appeared on OOH TODAY.
