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The more media plans you put together or review over a career, the more it can feel like you’ve seen it all. While there’s no shortage of solutions promising massive reach and sharper optimization, most end up feeling the same.  Now, Amazon Ads is bringing the magic back to media. Their latest campaign, Make Media Magic, highlights a full-funnel, tech-powered ad solutions that give marketers an ever-expanding canvas, across Amazon and the open web, built to reignite creativity and excitement in media planning. Developed in partnership with Anomaly, the campaign brings a touch of magic to every touchpoint, creating small, surprising moments[...]

Big news—Noosh’s most anticipated product launch is here! Meet AIR, the ultimate seamless base layer designed to keep you cool, comfortable, and completely confident all summer long. Why does AIR matter? It’s the hero product of the season, delivering next-level innovation in undergarments: Chafe-free, second-skin feel – Ultra-lightweight, breathable fabric prevents thigh chafing while molding seamlessly to your body. Edgeless, seamless & totally invisible – Laser-cut edges and bonded connections ensure no bulges, no digging, no VPL, and no seams that leave itchy red marks—just a perfectly smooth silhouette that disappears on your skin. No roll, no ride-up – Designed to stay in place, no[...]

The new media company will give Wheeler an opportunity to approach business-to-business storytelling from a more collaborative approach.

Here are IAB's updated terms for digital ad agreements.

The setup allows Amazon to sit within the SSP to directly monetize inventory.

Doocy will be joined on the inaugural segment by Bret Baier and George Hamilton.

Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP sidesteps all that to showcase the Hovis brand and the place it has held in British culture since 1886. Employing VCCP’s trademark mix of … The post VCCP takes Hovis to TV for first time in six years first appeared on More About Advertising.

Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more user-friendly and (say it quietly) human. Another unexpected consequence of the digital tidal wave is creativity raising its battered head, not in consumer-facing advertising but B2B. The two big winners at the recent Clios were … The post Anomaly makes media magic for Amazon Ads first appeared on More About Advertising.