FanDuel Sports Network Names Jim Keller Ad Sales Lead
Jim Keller will be responsible for leading the entire ad sales portfolio for FanDuel Sports Network.
Eyeo Names New CEO, Cuts 40% Of Staff And Refocuses The Business On Privacy
Eyeo has a new head and a brand-new bag. On Monday, the ad blocking and filtering company, announced a change in leadership, with Frank Einecke stepping down as CEO after roughly three years in the role. Einecke, who will stay on as an advisor, is being replaced by Douglas de Jager, the founder and former […] The post Eyeo Names New CEO, Cuts 40% Of Staff And Refocuses The Business On Privacy appeared first on AdExchanger.
MFE Sweetens ProSieben Offer in Push for International Consolidation
MFE-MediaForEurope, the Berlusconi-owned pan-European media holding company, this morning announced it has raised its takeover offer for ProsiebenSat.1. The increase comes after the ProSieben board recommended shareholders reject MFE's previous bid, which the German broadcaster called “inadequate from a financial perspective.” The media holding company, which is ProSieben's largest shareholder, has therefore upped the offer, Read More
Great Marketing Is Felt Before It’s Seen
We are not all the same, and we do not all experience the world in the same way.
Apple’s creepy cat changes the picture
Apple has mostly managed to stay on the right side of the privacy/fake news controversy but this new iPhone feature – where you can add/subtract/restore an element via your camera – may be seen by some as creepy. In this case a creepy cat. Would have been catnip for dictators wishing to rewrite history as … The post Apple’s creepy cat changes the picture first appeared on More About Advertising.
New Business Isn’t Just About Big Budgets
For advertising agencies, landing new business often gets framed as “winning big accounts” or “signing clients with the biggest budgets.” And yes—budget matters. You need resources to create great work and generate meaningful results. But focusing solely on dollar signs is short-sighted. Read more » The post New Business Isn’t Just About Big Budgets appeared first on St. Gregory.
32 Years at YESCO —Happy Trails to Jones
helmed by the third and fourth generations of Young’s family, YESCO creates, services and maintains award-winning The post 32 Years at YESCO —Happy Trails to Jones first appeared on OOH TODAY.
Winning Locally: Creative Support for Independent Rooftops
Running a single store means competing head-to-head in your local market, and your creative needs to reflect that. At Stream Companies, we believe every independent dealership deserves marketing that’s personalized, compelling, and designed to drive results. The post Winning Locally: Creative Support for Independent Rooftops appeared first on Stream Companies.
Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buy Strategists & Planners focused on improving performance through creativity Ad Tech Innovators rethinking the balance between distribution, measurement, and creative storytelling What You’ll Learn: Creative > Everything: Creative isn’t a bolt-on—it’s the foundation for a great media plan, and the lever most brands are still[...]
ITV announces new cost-cutting drive as half-year profits fall 44%
Broadcaster plans £15m in savings and flags £20m cut to programme budget amid continued dip in advertising Business live – updates ITV has launched a further £15m in cost cuts after profits plummeted in the first half of the year as it struggled to repeat the success of an advertising boom in last year’s men’s European football championships. Pre-tax profits were down by 44% year on year to £99m in the first six months as total advertising revenues fell by 7% to £824m.
