Shifting Gears, With The CMO Of Genesis Motor America
Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed […] The post Shifting Gears, With The CMO Of Genesis Motor America appeared first on AdExchanger.
In Play: Idaho Department of Commerce
The Idaho Department of Commerce is currently soliciting responses for two RFPs — one for Marketing Services and another for Public Relations. Both are two year contracts, with the option … The post In Play: Idaho Department of Commerce first appeared on Idaho Ad Agencies.
ChatGPT Debuts in India with First-Ever OOH Campaign Across Major Cities
ChatGPT, the world’s most popular AI conversational platform, has launched its first-ever Out-of-Home (OOH) campaign...
Literally Media Acquires Den of Geek in 7-Figure Deal
The publisher behind Cracked and Know Your Meme is adding a pop culture outlet with Comic-Con roots.
Amazon Expands Its Programmatic Integration With SiriusXM
Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The relationship will enable more programmatic capabilities, including for advertisers that want to use programmatic guaranteed deals and private marketplaces to transact on SiriusXM inventory. The integration […] The post Amazon Expands Its Programmatic Integration With SiriusXM appeared first on AdExchanger.
ITV Studios Begins Distributing Content Via Spotify
ITV's production arm ITV Studios has begun distributing content from some of the shows it produces through Spotify, the company announced today, with clips from The Graham Norton Show and selected Vice Studios content already live on the platform. The deal has been brokered through Zoo 55, a unit within ITV Studios focused on distributing the Read More
Advertisers Can Now Buy SiriusXM Audio Ads Directly Through Amazon DSP
Audio giant SiriusXM has inked a partnership with Amazon that will allow advertisers to buy ads across its properties and media types programmatically through a direct integration with Amazon DSP.
New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising
The TV landscape is changing under our feet. Streaming has finally surpassed broadcast viewership, and it’s unlikely the wheel will ever turn back. Amid this shift, advertisers have gotten loads of advice on how to reach their audience. The streaming landscape has some very large household-name players, but overall it is very fractured. FAST channels […] The post New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising appeared first on AdExchanger.
DPAA Announces Four Time Tony Award Winner MJ The Musical to Perform
MJ The Musical is centered around the making of Michael Jackson’s 1992 Dangerous World Tour, and was created by Tony Award®-winning The post DPAA Announces Four Time Tony Award Winner MJ The Musical to Perform first appeared on OOH TODAY.
AI-Driven Ad Tech Acquisitions
From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI. The post AI-Driven Ad Tech Acquisitions appeared first on AdExchanger.
