How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy
At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.
Rayvin Bleu Joins WTIC in Hartford as MMJ
Bleu came from WNEM in Saginaw, Michigan where she was the weekend evening anchor.
Carolyn Long to Leave KCTV After Nearly 30 years
Her last day at KCTV will be Friday, May 30.
KCCI in Des Moines Names Andrew Altenbern Assistant News Director
Altenbern takes over for Natalie Cabieses, who was promoted to news director in March 2025.
Mikkelsen pours a traditional AKQA cocktail
WPP’s AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up rival Studio.One and its brief marriage to another WPP agency Grey sundered as Grey is shuffled off to Ogilvy. We don’t know if Ahmed and co. were behind this one for Campari from AKQA although, … The post Mikkelsen pours a traditional AKQA cocktail first appeared on More About Advertising.
Pepsi, Coke and Snickers: are big advertisers losing the plot?
Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are any guide) lots of big brand clients. Those brave enough to risk not getting back into the US anyway. It’s good that clients are interested in creativity (as well as a few days in … The post Pepsi, Coke and Snickers: are big advertisers losing the plot? first appeared on More About Advertising.
The Canadian Out-of-Home Awards 2025 Winners
While we focus on the Canadian market, we’re part of a much larger community, and it’s through recognizing each other’s contributions that we all move forward The post The Canadian Out-of-Home Awards 2025 Winners first appeared on OOH TODAY.
NBA Looking Glass Bus
Two NBA Looking Glass Bus’s rolled through 8 cities and brought the hyped playoff energy straight to the streets - and wow, fans showed up. ...stops included were Detroit, Cleveland, Boston, NYC, LA, Houston, OKC and Denver. The post NBA Looking Glass Bus first appeared on OOH TODAY.
Bauer Media Outdoor Chief Joins Speakers at WOO Mexico City
"WOO in Mexico City will be bigger and better than ever with more for delegates in terms of speakers and presentations and far more opportunities to interact with both speakers and other delegates via The post Bauer Media Outdoor Chief Joins Speakers at WOO Mexico City first appeared on OOH TODAY.
MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go
“The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence The post MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go first appeared on OOH TODAY.
